17 charts are included in the full report:
Organic Social Marketing: Why Some Brands Still Make It a Priority
US Companies Using Social Media for Marketing Purposes, 2015-2019 (% of total)
Most Marketers Use Organic Social, but the Level of Support Varies
US Companies Using Social Media for Marketing Purposes, 2015-2019 (% of total)
Marketing Tactics that Marketing Leaders Worldwide Currently vs. Plan* to Use, April 2017 (% of respondents)
Branding Objectives Are Far Less Important Now
Channels Used to Initiate Engagement with Brands/Vendors According to Internet Users Worldwide*, April 2017 (% of respondents)
Interaction Rates for Facebook Profile Posts for Brands Worldwide, by Page Size and Industry, Jan 1-Jun 17, 2017 (among profiles tracked by quintly)
Customer Relationships Become More Important
Leading External Social Media Objectives According to Social Media Marketers* in North America vs. Western Europe**, Q3 2016 (% of respondents)
Leading Social Media Marketing Objectives According to US Marketers, by Level of Importance, Feb 2017 (% of respondents)
Marketing Channels Used for Retention According to US Marketers, 2016 & 2017 (% of respondents)
Social Is More Valuable than Ever for Customer Service
Actions Taken by US Internet Users if a Brand Ignores or Reacts Poorly to Their Complaint on Social Media, July 2017 (% of respondents)
Social Listening and Market Research
Data Used by In-House Marketers Worldwide to Help Meet Their Business Goals, 2015-2017 (% of respondents)
Marketing Technologies that Marketing Leaders Worldwide Currently vs. Plan* to Use, April 2017 (% of respondents)
How Marketers Use Facebook, Twitter, Instagram and Snapchat
US Companies Using Social Networks for Marketing Purposes, 2015-2019 (% of total)
US Fortune 500 Companies that Have a Public-Facing Social Media Page, by Platform, 2017 (% of total)
Facebook
Average Engagement on Facebook Posts by Brands/Publishers Worldwide, by Content Type, July 2016-June 2017
Most Engaging Type of Social Media Content According to Social Media Marketers Worldwide, July 2017 (% of respondents)
Instagram
Social Engagement Share for US Brand Pages, by Platform, 2015 & 2016 (% of total)
Snapchat
Average Number of Days per Week that Brands Worldwide Post on Snapchat, by Vertical, Feb & Nov 2016