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Published: August 15, 2016
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Of the six major economies in Latin America, Peru has the least developed mobile market. As a result, advertisers have resisted moving much of their digital budgets toward mobile. But that will continue to change over the next few years, as the number of smartphone users continues to increase, giving advertisers more reason to boost mobile investment.
"Android, the dominant operating system in just about every mobile category in Peru, powers nearly nine in 10 (87.9%) mobile phone page views in the country."
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Mobile Phone Page View Share in Peru, by OS, Feb 2016 (% of total)
Mobile Connections in Peru, 2007-March 2016 (millions and % change)
Mobile Phone Users and Penetration in Peru, 2015-2020 (millions, % change and % of population)
Mobile Phone Internet Users in Peru, Q1 2014-Q4 2015 (millions)
Share of Mobile Phone Internet Users in Peru, by Device and Carrier, Q4 2015 (% of total)
Mobile Connections in Peru, by Access Technology, 2014 & 2020 (millions)
Smartphone Users and Penetration in Peru, 2015-2020 (millions, % change and % of population)
Smartphone Ownership Share Among Smartphone Owners in Urban Peru*, by Brand, May 2015 (% of respondents)
Smartphone Ownership Among Adults in Select Countries, by Gender, May 2015 (% of respondents in each group)
Mobile Internet traffic
Page View Share in Peru, by Device, Feb 2016 (% of total)
Tablet Internet Traffic Share in Peru, by OS, Feb 2016 (% of total)
Leading Smartphone vs. Tablet Web Categories in Peru, Ranked by Unique Visitors, Feb 2016 (thousands)
Mobile vs. Total Active Facebook Users in Peru, by Frequency, Q4 2015 (millions)
Mobile Social Media Users in Peru, by Device and OS, Dec 2015 (thousands and % of total)
Mobile Buyer Share in Peru, by OS, Q1 2016 (% of total)
Mobile Ad Impression Share in Peru, by Device, 2014 & 2015 (% of total on InMobi's network)
Mobile Ad Impression Share in Peru, by OS, Q1 2016 (% of total on Adsmovil network)
Mobile Ad Spending
Total Media, Digital and Mobile Internet Ad Spending in Peru, 2014-2020
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