13 charts are included in the full report:
Mobile Measurement and Targeting: Eight Challenges Advertisers Face
US Mobile Ad Spending, 2016-2021
Mobile Measurement and Targeting: Eight Challenges
Share of Average Time Spent per Day with Select Media by US Adults vs. US Ad Spending Share, 2017-2019 (% of total)
No. 1: The Thickets of Identity Resolution
Challenges of People-Based Measurement According to US Marketers and Advertisers, Sep 2017 (% of respondents)
No. 3: Publishers Are Coy with Data
Most Important Features When Considering a New Data Partner According to US Publishers, Oct 2017 (% of respondents)
Timeframe During Which Brands Worldwide Have Taken Select Actions to Manage Media Viewability, May 2017 (% of respondents)
No. 4: Ad Fraud
Concerns Facing In-App Advertising According to App Marketers in North America, July 2017 (% of respondents)
Primary Type of Ad Fraud Encountered in App Marketing According to App Marketers in North America, July 2017 (% of respondents)
No. 5: Measuring Off-Device Actions
Importance of Select Types of Data/Tools Used to Measure Marketing Performance According to Multichannel Marketers in North America, Spring 2017 (% of respondents)
Usage and Awareness of Select Types of Data/Tools Used to Measure Marketing Performance According to Multichannel Marketers in North America, Spring 2017 (% of respondents)
No. 6: Improving Targeting via Location Data
Frequency with Which US Publishers Use Data for Geotargeting, Oct 2017 (% of respondents)
Challenges of Collecting Location Data According to US C-Level Executives, Sep 2017 (% of respondents)
No. 7: Finding the Right Moment
US Internet Users' Attitudes Towards Relevant Digital Ads, Aug 2017 (% of respondents)
Leading Digital Transformation Initiatives at Their Company According to Digital Transformation Professionals Worldwide*, Aug 2017 (% of respondents)