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Published: July 19, 2016
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Chile is one of the most developed economies and mobile markets in Latin America, with the highest smartphone uptake rates across the region. So far, advertisers have been cautious about their investments in mobile, but eMarketer projects that mobile ad spending will expand at a sustained double-digit rate as familiarity with the channel improves throughout the rest of the decade.
"By 2018, more than half (52.0%) of the population in Chile, or 9.3 million individuals, will own and use a smartphone at least once a month."
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Smartphone Users and Penetration in Chile, 2015-2020 (millions, % change and % of population)
Mobile Phone Connections in Chile, 2010-March 2016 (millions, % change and % of population)
Mobile Phone Users and Penetration in Chile, 2015-2020 (millions, % change and % of population)
Mobile Internet Connections in Chile, 2010-March 2016 (millions, % change and % of population)
Smartphone Shipment Share in Chile, by Brand, Q4 2014 & Q4 2015 (% of total)
Mobile Internet Traffic
Page View Share in Chile, by Device, Feb 2016 (% of total)
Mobile Page View Share in Chile, by OS, Feb 2016 (% of total)
Leading Smartphone vs. Tablet Web Categories in Chile, Ranked by Unique Visitors, Feb 2016 (thousands)
Mobile vs. Total Active Facebook Users in Chile, by Frequency, Q4 2015 (millions)
Mobile Ad Impression Share in Chile, App vs. Web, Q1 2016 (% of total on Adsmovil network)
Mobile Ad Impression Share in Chile, by OS, Q1 2016 (% of total on Adsmovil network)
Top 10 Mobile Categories in Chile, Ranked by Mobile Ad Impression Share, 2015 (% of total on InMobi's network)
Mobile Ad Spending
Total Media, Digital and Mobile Internet Ad Spending in Chile, 2015-2020
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