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Published: August 01, 2016
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A sputtering economy, slow network upgrades and government policies on foreign handsets have held back Argentina’s shift from basic feature phones to more powerful and versatile smartphones.
"This report examines eMarketer’s latest estimates for mobile usage in Argentina and the socioeconomic traits affecting that usage, as well as the demographic composition of the user base. It also analyzes mobile ad spending estimates in the country."
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Mobile Phone Users and Penetration in Argentina, 2015-2020 (millions, % change and % of population)
Mobile Phone User and Connection Penetration in Argentina, 2006-2015 (% of population)
Active Mobile Connections in Argentina that Are In Use vs. Not In Use, by Device/Access Technology, Dec 2015 (% of total)
Mobile Phone Internet Users and Penetration in Latin America, by Country, 2014-2020
Mobile Phone Usage Among Consumers in Argentina, by Connection Type, 2000-2020 (% of population)
Smartphone Users and Penetration in Argentina, 2015-2020 (millions, % change and % of population)
Share of Smartphones in Use in Argentina, by Brand and OS, Oct 2015 (% of total)
Adults in Select Countries Who Own a Smartphone, by Demographic, May 2015 (% of respondents in each group)
Tablet Users in Latin America, by Country, 2014-2020
Connected Devices Owned by Internet Users in Select Countries in Latin America, 2015 (% of respondents)
Mobile Internet Traffic
Page View Share in Argentina, by Device, Feb 2016 (% of total)
Mobile Data and Device Metrics in Argentina, 2015 & 2020
Mobile Phone Page View Share in Argentina, by OS, Feb 2016 (% of total)
Tablet Internet Traffic Share in Argentina, by OS, Feb 2016 (% of total)
Share of Daily Time Spent Viewing Video Among Mobile Users* in Select Countries, by Device/Channel, July 2015 (minutes and % of total)
Mobile Buyer Penetration in Select Countries in Latin America, Q1 2016 (% of digital buyers)
Mobile Phone Facebook User Penetration in Latin America, by Country, 2014-2020
Total Media, Digital and Mobile Internet Ad Spending in Argentina, 2015-2020
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