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Published: October 10, 2017
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Adults in Canada will spend 2 hours, 45 minutes per day consuming mobile this year, representing more than a quarter of all time spent with media—almost triple the amount of time from five years ago. For marketers, engaging these users is a delicate balance between superutility (the context derived from geolocation) and privacy (the risk of encroaching upon a user’s personal space).
"Mobile ad spending now outpaces all other forms of digital in Canada and will account for 59.1% of total digital investments in 2017."
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Mobile Ad Spending in Canada, 2016-2021 (billions of C$ and % of digital ad spending)
Average Time Spent per Day with Smartphones by Adults in Canada, 2015-2019 (hrs:mins)
Apps Dominate Mobile Media Time
Share of Time Spent Using Mobile App vs. Browser Among Mobile Internet Users in Canada, by Device, Jan 2017 (% of total)
Leading Mobile App Categories Among Mobile App Users in Canada, Ranked by Share of Total Time Spent on Apps, Jan 2017 (% of total)
Share of Average Time Spent per Day with Select Media by Adults in Canada vs. Ad Spending Share in Canada, 2016-2018 (% of total)
Mobile Ad Spending Share in Canada, by Format, 2016-2021 (% of digital ad spending in each format)
Programmatic Digital Video Ad Spending in Canada, by Device, 2014-2018 (millions of C$, % change and % of total programmatic digital video ad spending)
Social Network Users in Canada Who Have Used Live Streaming Video Functions on Social Networks, by Generation, Spring 2017 (% of respondents in each group)
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