Plans & Pricing
Does My Company Subscribe?
Published: March 23, 2016
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
Don’t expect Facebook to lose the heavy inroads it has already made in Mexico, but do look out for strong growth stories and plenty of buzz about visual-first properties like Instagram and Pinterest. Twitter and LinkedIn are both likely to retain their users over the next few years, but further growth will be restricted by growing competition, and in LinkedIn’s case, its focus on a primarily professional workforce and a buttoned-down audience.
"In 2015, 48.2 million individuals in Mexico used social networks, representing nearly three-quarters of internet users and 39.8% of the population, eMarketer estimates. Almost 20 million additional consumers will join the country’s social network user base by 2019, when it will reach 68.1 million people and 54.1% of the population."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
Social Network Users in Mexico, 2013-2019 (millions, % change and % of internet users)
Mobile Social Network Users
Mobile Phone Social Network Users and Penetration in Mexico, 2014-2019
Mobile Phone Messaging App Users and Penetration in Mexico, 2014-2019
Facebook Users in Mexico, 2014-2019 (millions, % change and % of social network users)
Mobile vs. Total Active Facebook Users in Mexico, by Frequency, Q4 2015 (millions)
Twitter Users in Mexico, 2014-2019 (millions, % change and % of social network users)
Facebook and Instagram App Reach Among Smartphone vs. Tablet Owners in Latin America, by Device, Jan 2015 (% of respondents)
Social Network Users in Mexico, by Frequency, July 2015 (% of respondents)
We will email you a link to download the report PDF