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Published: July 20, 2017
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Mobile messaging app usage is expected to hit a milestone in 2017: For the first time, over three-quarters (76.3%) of the world’s smartphone users will use one. While local standouts like WeChat and Line dominate in their home countries and a handful of other markets, WhatsApp and Facebook Messenger are the most widely used platforms worldwide.
"This will be another year of double-digit growth in the number of mobile messaging app users. By the end of 2017, 1.82 billion people worldwide will regularly use such apps, an annual increase of 15.5%."
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Mobile Phone Messaging App Users Worldwide, 2016-2021 (billions and % change)
Mobile Phone Messaging App User Growth in Select Countries, 2016-2021 (% change)
Mobile Phone Messaging App Users in Select Countries, 2016-2021 (millions)
Which Regions Message the Most?
Mobile Messaging App User Penetration Worldwide, by Region, 2016-2021 (% of mobile phone internet users)
Smartphones: A Powerful Driver of Chat App Usage
Mobile Phone Messaging App User Penetration in Select Countries, 2016-2021 (% of smartphone users)
Mobile Phone Messaging App User* Growth vs. Smartphone User** Growth Worldwide, 2016-2021 (% change)
Users of Select Mobile Messaging Apps Worldwide, 2016 & 2017 (millions)
Monthly (MAUs) and Daily Active Users (DAUs) for Select Messaging Apps Worldwide, Q1 2017 (millions)
Top Messaging/Chat App Used by Internet Users in Select Countries, Sep 2016 (% of respondents)
The Stickiest Apps of Them All
US Daily Active Social Media User Share, by Platform, Nov 2014-Nov 2016 (% of monthly active users)
Frequency with Which Mobile Phone Owners in Brazil Use Select Mobile Messaging Apps, Jan 2017 (% of respondents)
Frequency with Which US Snapchat Users Use Snapchat, by Age, Feb 2017 (% of respondents)
Average Daily Time Spent on WeChat According to WeChat Users in China, 2015 & 2016 (% of respondents)
US Social Media Users Who Are Spending More vs. Less Time Using Select Social Media Platforms, Nov 2014-Nov 2016 (% of respondents)
Change/Expected Change in Time Spent Using Snapchat over the Past Year vs. Next Year According to US Snapchat Users, by Age, Nov 2016 (% of respondents in each group)
How Much Audience Overlap Exists Between the Leading Apps?
US Daily Snapchat Users Who Use Select Social Media Apps, Q4 2016 (% of total)
UK Daily Snapchat Users Who Use Select Social Media Apps, Q4 2016 (% of total)
Mobile Messaging Activities Conducted by Mobile Messaging App Users in Brazil, by Platform, Jan 2017 (% of respondents)
Smartphone Owners in the US and Select Countries in Western Europe Who Use Messaging Apps to Replace Paid Voice Calls vs. Text Messaging, by Demographic, Aug 2016 (% of respondents in each group)
Mobile Messaging App Users in France and the UK Who Would Interact or Have Interacted with Businesses via Mobile Messaging Apps, Dec 2016 (% of respondents)
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