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Does My Company Subscribe?
Published: March 02, 2017
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As publishers distribute content across more platforms, the value of that content has become equally diffuse. Content once kept behind fairly solid paywalls is now accessible via social networks. In turn, its value has declined, and the ad revenue that content earns must be split with the social platforms.
"News consumers go to social media platforms nearly as often as they go to news organizations’ websites and apps to read the news."
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Ways in Which US Digital News Consumers Get News, by Demographic, March 2016 (% of respondents in each group)
US TV* vs. Digital Ad Spending, by Device, 2015-2020 (billions)
Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015-2017 (% of respondents)
Distributed Content Revenues Among US Publishers, by Platform, H1 2016 (thousands and % of total)
Publish or Perish
First Source that US Smartphone Users Check in the Morning for News via Their Smartphone, Feb 2016 (% of respondents)
The Trust Factor
Types of Ads that US Internet Users Trust When Making a Purchase Decision, Oct 2016 (% of respondents)
US Publishers Who Are Planning to Expand vs. Decrease Their Subscription Options, May 2016 (% of respondents)
The Publisher-Brand Partnership
Importance of Select Metrics When Measuring Digital Branding Campaigns According to US Digital Advertising Professionals, April 2016 (% of respondents)
Areas of Concern About Digital Advertising Among US Digital Advertising Professionals, April 2016 (% of respondents)
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