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Published: January 31, 2017
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As influencer marketing grows in importance, its measurement is coming to the forefront. But what should marketers look for when choosing influencers, and which measurement strategies will help them best determine the return on investment (ROI)?
"Four out of five US marketers want measurement of influencer marketing ROI to improve."
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Aspects of Influencer Marketing that US Marketers Would Like to See Improved*, Aug 2016 (% of respondents)
Expected Change in Their Company's Influencer Marketing Budget in 2017 According to US Marketers (% of respondents)
US Influencers' Leading Factors in Determining How Much to Charge When Working with a Brand, Nov 2016 (% of respondents)
Social Media Platforms on Which US Marketers Seek Influencers, Aug 2016 (% of respondents)
Challenges of Influencer Marketing in 2017 According to US Marketers (% of respondents)
Methods Used by UK/US* Beauty and Fashion Industry Marketing Professionals to Identify Influencers, Dec 2015 (% of respondents)
Metrics Their Company Uses to Measure the Success of Influencer Marketing According to US Marketers, Nov 2016 (% of respondents)
Most Important Benchmarks for Measuring Influencer Marketing Success According to US* Marketers, April 2016 (scale of 1-10**)
US Influencers' Most Important Metrics for Measuring Success, Nov 2016 (% of respondents)
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