Plans & Pricing
Does My Company Subscribe?
Published: February 07, 2017
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
Marketers continue to adopt technology to support their efforts, and to refine their use of these tools. The spotlight is on data as customer expectations pressure marketers to provide a personalized brand experience across channels.
"A survey of US marketers by Walker Sands Communications and Chief Marketing Technologist found that 29% of respondents believed their company had not invested the right amount in marketing tech in 2016, down from 51% in 2015."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
US Marketers Who Agree that Their Company Invests the Right Amount in Marketing Technology, 2015 & 2016 (% of respondents)
Allocation of Total Marketing vs. Marketing Technology Budget According to Marketers in North America and the UK, Aug 2016 (% of total)
Obstacles to Implementing New Marketing Technology According to US Marketers, 2015 & 2016 (% of respondents)
Email and Social Tools in the Lead
Email Marketing Automation Capabilities According to In-House Marketers vs. Agencies* Worldwide**, 2014-2016 (% of respondents)
Technologies Used for Account-Based Marketing (ABM) According to B2B Marketers Worldwide, 2015 & 2016 (% of respondents)
Best Description of Their Marketing Technology Stack According to US Marketers, Oct 2016 (% of respondents)
The Challenges of Integration
Extent to Which Their Marketing Technologies Are Integrated According to Marketers Worldwide, Oct 2016 (% of respondents)
US B2B Enterprise Marketers Whose Marketing Automation (MAS) and CRM Systems Are Integrated, 2015 & 2016 (% of respondents)
Data-Related Strategies that Would Offer the Greatest ROI According to UK/US Marketers, Sep 2016 (% of respondents)
Type of Technology/Platform Used by Their Company to Manage Data Across Channels According to Client-Side Marketers Worldwide, 2015 & 2016 (% of respondents)
Obstacles to Building a Single Customer View According to Marketing Professionals Worldwide*, Nov 2016 (% of respondents)
Ad Tech and Marketing Tech Company Mergers and Acquisitions Activity Worldwide, Q1 2013-Q2 2016 (number of transactions)
We will email you a link to download the report PDF