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Published: February 07, 2017
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Marketers continue to adopt technology to support their efforts, and to refine their use of these tools. The spotlight is on data as customer expectations pressure marketers to provide a personalized brand experience across channels.
"A survey of US marketers by Walker Sands Communications and Chief Marketing Technologist found that 29% of respondents believed their company had not invested the right amount in marketing tech in 2016, down from 51% in 2015."
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US Marketers Who Agree that Their Company Invests the Right Amount in Marketing Technology, 2015 & 2016 (% of respondents)
Allocation of Total Marketing vs. Marketing Technology Budget According to Marketers in North America and the UK, Aug 2016 (% of total)
Obstacles to Implementing New Marketing Technology According to US Marketers, 2015 & 2016 (% of respondents)
Email and Social Tools in the Lead
Email Marketing Automation Capabilities According to In-House Marketers vs. Agencies* Worldwide**, 2014-2016 (% of respondents)
Technologies Used for Account-Based Marketing (ABM) According to B2B Marketers Worldwide, 2015 & 2016 (% of respondents)
Best Description of Their Marketing Technology Stack According to US Marketers, Oct 2016 (% of respondents)
The Challenges of Integration
Extent to Which Their Marketing Technologies Are Integrated According to Marketers Worldwide, Oct 2016 (% of respondents)
US B2B Enterprise Marketers Whose Marketing Automation (MAS) and CRM Systems Are Integrated, 2015 & 2016 (% of respondents)
Data-Related Strategies that Would Offer the Greatest ROI According to UK/US Marketers, Sep 2016 (% of respondents)
Type of Technology/Platform Used by Their Company to Manage Data Across Channels According to Client-Side Marketers Worldwide, 2015 & 2016 (% of respondents)
Obstacles to Building a Single Customer View According to Marketing Professionals Worldwide*, Nov 2016 (% of respondents)
Ad Tech and Marketing Tech Company Mergers and Acquisitions Activity Worldwide, Q1 2013-Q2 2016 (number of transactions)
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