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Published: September 14, 2017
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Young adults ages 18 to 34 are a crucial demographic group—and now more than ever, with their behavior as consumers shaped by the force of digital transformation, as well as larger social, political and economic factors.
"Smartphone penetration among millennials in France, Germany and the UK is extraordinarily high, and smartphones are overwhelmingly the device of choice for internet access in this cohort."
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Millennial Smartphone User Penetration in France*, Germany* and the UK, by Age, 2017 (% of population)
Engagement with Ads and Brands
Internet Users in France, Germany and the UK Who Are Willing to Share Personal Data in Exchange for Benefits/Rewards, by Age, Summer 2016 (% of respondents in each group)
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