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Published: July 13, 2016
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It’s not easy to be a nimble marketer in today’s ever-expanding, increasingly real-time digital world. But a growing number of brands and agencies are able to make decisions about customers, products and markets more quickly and thoughtfully by revising and updating their approaches to processes, technology, people and partnerships.
"CMOs worldwide made marked progress in managing their increasingly complex roles, shifting consumer demographics, the rise of social and the explosion of data between 2013 and 2015, according to a February 2016 IBM report."
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Marketing Challenges that CMOs Worldwide Believe They Are Prepared to Manage, 2013 & 2015 (% of respondents)
Adoption of Agile Marketing Approaches* According to US Marketers, Feb 2016 (% of respondents)
Strategies that Will Be Very Important When Responding to Disruptions* at Their Company According to US Marketers, Aug 2015 (% of respondents)
Making Team Structure Follow Strategy
Department that Owns the Digital Strategy at Their Company According to Technology Executives Worldwide, April 2016 (% of respondents)
Marketing Professionals Worldwide* Who Agree that Advertisers with Close/Trusting Relationships with Their External Marketing Agencies Deliver a Stronger Marketing Performance, March 2016 (% of respondents)
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