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Published: July 24, 2017
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Like ecommerce in general, global online sales of luxury goods are growing faster than luxury sales overall. In addition, digital channels are being used to research and drive in-store traffic.
"According to Bain & Company and Farfetch research, nearly every selling channel within the global luxury goods market will lose share by 2025, but digital will post a threefold increase."
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Personal Luxury Goods Industry Sales Share Worldwide, by Location/Channel, 2016* & 2025 (% of total)
Top 25 Luxury Goods Companies Worldwide, Ranked by Sales, FY 2015 (billions and % change)
Sources Used by Affluent Luxury Goods Buyers in Japan and Western Europe* to Research Luxury Goods Purchases, April 2016 (% of respondents)
Top 10 Luxury Apparel Brand Websites Among US Internet Users, Ranked by Market Share of Visits, May 2017
Attitudes Toward Luxury Goods Among Luxury Goods Buyers Worldwide, Feb 2017 (% of respondents)
Primary Location/Channel Where Affluent Luxury Goods Buyers in Japan and Western Europe* Purchase Luxury Goods, April 2016 (% of respondents)
US Luxury Buyers Who Conducted Their First Luxury Purchase Digitally, by Age, Q4 2016 (% of respondents in each group)
Luxury Product Purchase Share Among Luxury Goods Buyers Worldwide, by Age and Device/Location, Feb 2017 (% of total)
UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers Who Use Influencer Marketing as Part of Their Marketing Strategy, March 2017 (% of respondents)
Percent of Their Overall Budget Currently Allocated to Influencer Marketing According to UK/US Luxury* vs. Nonluxury Beauty and Fashion Marketers, March 2017 (% of respondents)
Top 10 Luxury Apparel Brands Worldwide, Ranked by Earned Media Value*, Jan-April 2017 (millions)
Social Media Platforms that Luxury Goods Companies Must Prioritize in the Future According to Luxury Brand Professionals in France, Nov 2016 (% of respondents)
Ephemeral and Experiential Luxury
Internet Users Worldwide Who Agree vs. Disagree that Experiences Are More Important than Possessions, by Age, Summer 2016 (% of respondents in each group)
China’s Growing Importance
Luxury Goods Spending Share Among Consumers in China vs. Rest of World, 2008-2025 (billions of Chinese yuan renminbi and % of total)
Ad Shift to Digital
Digital Share of Luxury Goods Ad Spending in Select Countries, 2016-2018 (% of luxury goods total media ad spending)
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