33 charts are included in the full report:
Loyalty Marketing: Creating Stickiness in a Distracted World
Average Number of Loyalty Programs to Which US Consumers Belong vs. Actively Participate, 2014 & 2015
Customer Loyalty Evolves Beyond Discounts
Loyal Customer* Retention Among the Top 100 US CPG Brands**, 52 weeks ending June 30, 2015 (% of total)
Likelihood of Shopping at Stores that Offer Loyalty/Reward Points According to US Loyalty/Reward Card Owners, June 2015 (% of respondents)
Attitudes Toward Loyalty Programs Among US Consumers, 2014 & 2015 (% of respondents)
Overall Experience Determines Loyalty
Factors that Determine Brand Loyalty According to US Internet Users*, Sep 2015 (% of respondents)
Younger Consumers Seek Emotional Connection
Level of Brand Loyalty According to Internet Users in North America, by Generation, June 2015 (% of respondents in each group)
Status/Nonmonetary Reward Reasons that US Internet Users Have Continued to Participate in a Loyalty Program, by Generation, Aug 2015 (% of respondents in each group)
US Internet Users Who Would Pay Slightly More for Products/Services if They Received Their Most Desired Benefits* from a Retailer, by Generation, May 2015 (% of respondents in each group)
Loyalty Programs
US Loyalty Program Memberships, 2000-2014 (billions and % change)
US Loyalty Program Memberships, by Category, 2014 (millions and % change vs. 2012)
Areas Where Retail Executives in North America Use Customer Data Gathered from Loyalty Programs, April 2015 (% of respondents)
Active Participation Rates Decline
Average Number of Total and Active Loyalty Program Memberships per US Household, 2010, 2012 & 2014
Average Number of Loyalty Programs to Which US Consumers Belong vs. Actively Participate, 2014 & 2015
US Internet Users Who Participate in Rewards/Loyalty Programs, by Retailer Type, 2010 & 2015 (% of respondents)
Attitudes Toward Rewards/Loyalty Programs Among US Internet Users, by Generation, Jan 2015 (% of respondents in each group)
Making Participation Worthwhile
Activities that Earn Rewards in Loyalty Programs Worldwide, Dec 2014 (% of loyalty programs analyzed)
Leading Reasons that Social Media Users Worldwide Express Negative Sentiment Toward Loyalty Programs, Dec 2014 (% of social media conversations analyzed)
Leading Reasons for Joining, Participating in and Leaving Loyalty Programs According to US Internet Users, Aug 2015 (% of respondents)
Reasons that Internet Users in North America Miss Out on Using Loyalty/Rewards Programs, Oct 2015 (% of respondents)
Current vs. Planned Implementation of Gamification* According to Retailers in North America, April 2015 (% of respondents)
Communicating with Mobile Consumers
Leading Digital Marketing Tactics/Channels Used for Customer Retention According to US Retailers, March 2015 (% of respondents)
Email Marketing Tactics Used Regularly by US Marketers, Dec 2014 (% of respondents)
Current vs. Planned Implementation of Select Mobile CRM/Loyalty Program Capabilities Among Retailers in North America, April 2015 (% of respondents)
Mobile Retail App Features that US Smartphone Users Plan to Use When Holiday Shopping, Sep 2015 (% of respondents)
Level of Interest in More Stores Offering Mobile Loyalty Programs Among US Mobile Phone Users, Dec 2014 (% of respondents)
Average Number of Apps Used per Day According to US Smartphone Owners, Aug 2015 (% of respondents)
Desired Mobile Wallet Features Among US Internet Users, Oct 2015 (% of respondents)
US Loyalty/Reward Card Owners Who Follow Brands for Which They Have a Reward/Loyalty Card on Social Media, June 2015 (% of respondents)
Digital Shoppers Worldwide* for Whom Digital Consumer-Generated Content Has an Influence on Offline Purchases, by Demographic, April 2015 (% of respondents in each group)
Current vs. Planned Ability to Identify Customers via Smartphone When They Arrive In-Store Among Retailers in North America, April 2015 (% of respondents)
Elements of Their Mobile Clienteling* Strategy According to US Retailers, June 2015 (% of respondents)
Extent to Which Store Associates Can Identify/Engage with Their Most Profitable Customers In-Store According to US Retailers, June 2015 (% of respondents)
Methods Used by Store Associates to Stay Connected with Customers According to US Retailers, June 2015 (% of respondents)