11 charts are included in the full report:
Location Intelligence 2018: Consumer Behavior, Data Quality and Targeting Tips
US Mobile Location-Targeted Ad Spending, 2017-2022 (billions)
Consumer Attitudes and Behavior
Types of In-App Personalization* that Prompt US Smartphone Users to Use an App More vs. Less, Nov 2017 (% of respondents)
Personal Information that US Millennial vs. Total Smartphone Users Are Comfortable Tracking on Their Mobile Device, June 2017 (% of respondents in each group)
Leading Challenges of Using Location Data in Mobile Ads According to Digital Marketers in North America, March 2017 (% of respondents)
Mobile Location-Based Ads in North America, by Accuracy of Location, Q4 2014-Q4 2017 (% of total)
Leading Sources of Location Data Used for Their Company's Mobile Advertising According to Digital Marketers in North America, March 2017 (% of respondents)
Leading Technologies Used by Their Company to Collect Location Data According to Digital Marketers in North America, March 2017 (% of respondents)
Channels Used to Collect Location Data According to US C-Level Executives, Sep 2017 (% of respondents)
Number of Beacons Deployed by Proximity Solution Providers Worldwide, Q1 2016-Q3 2017 (millions and % change)
Place Data Pivotal for Local Advertising
US Mobile Location-Targeted Ad Spending, 2017-2022 (billions)
Google Mobile Text Ad Benchmarks in North America: 'Get Location Details' Click Share, Branded vs. Nonbranded, Jan 2016-Sep 2017 (among campaigns analyzed by Merkle)