The Internet of Things for Smart Cities: Creating Connected Places to Live and Work - eMarketer

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The Internet of Things for Smart Cities: Creating Connected Places to Live and Work

eMarketer Report

By: eMarketer

Published: May 31, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Using data collected from sensors, infrastructure and networked devices, smart-city projects are helping municipalities improve efficiency, boost sustainability and encourage economic development. They are also creating more collaborative environments among cities and their businesses and residents.

  • The smart-city market is in its early stages of development. Some of the most common applications include transportation and parking, energy management, water management, lighting, environmental monitoring, public safety and communications, waste management and smart buildings.
  • The number of smart-city projects—and the number of companies and service providers involved with them—continues to grow. Partnerships between public and private entities will continue to be the primary development model for smart cities.
  • Today, most applications of smart-city technology address one aspect of resource management. Over the next several years, the internet of things (IoT) is expected to evolve to a more sophisticated, networked ecosystem that brings these projects together and provides new combinations of valuable data.
  • Smart cities have important implications for marketers and others seeking to use them as gateways for personalized services and platforms for targeted messaging.

"An overwhelming majority of US municipal professionals believe that smart-city initiatives will be “transformational,” with positive, long-term impacts on cities around the world."

Table of Contents

Smart Cities Gain Traction

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Projects Aim to Improve Efficiency, Quality of Life

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Budget Tops List of Obstacles

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Public-Private Partnerships Pave the Way

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A Complex, Competitive Market

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Opportunities for Marketers

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12 charts are included in the full report:

The Internet of Things for Smart Cities: Creating Connected Places to Live and Work

US Municipal Professionals' Attitudes Toward Smart-City Initiatives, 2015 & 2016 (% of respondents)

Smart Cities Gain Traction

Number of Beacons Deployed by Proximity Solution Providers in Select Cities, Q4 2016 (millions)

US Municipal Professionals' Attitudes Toward Smart-City Initiatives, 2015 & 2016 (% of respondents)

Projects Aim to Improve Efficiency, Quality of Life

Types of Internet of Things (IoT) Solutions that IoT Professionals Worldwide Have Built/Will Build, March 2016 (% of respondents)

Public Safety, Security and Communications

US Government Officials' Expectation of When Smart City/Internet of Things (IoT) Projects Will Have an Effect, July 2016 (% of respondents)

UK Internet Users Who Are Interested in Subscribing to Select Internet of Things (IoT)-Related Services, Millennials* vs. Total, May 2016 (% of respondents in each group)

Budget Tops List of Obstacles

Obstacles to Implementing Smart-City Initiatives According to US City-Planning Professionals*, Nov 2016 (% of respondents)

Barriers to Smart City Technology Implementation According to US Local Governments, Sep 2016 (% of respondents)

Public-Private Partnerships Pave the Way

Most Effective Smart-City Financing Model According to US City-Planning Professionals*, by Organization, Nov 2016 (% of respondents)

Opportunities for Marketers

Methods for Generating Municipal Revenues from Smart-City Initiatives According to US City-Planning Professionals*, by Organization, Nov 2016 (% of respondents)

Industries that Use Proximity Technology According to Proximity Solutions Providers Worldwide, Q4 2016 & Q1 2017 (% of total companies in each industry on Unacast's platform)

Reasons that Internet Users Worldwide* Are Willing to Share Personal Data** with the City Government***, May 2016 (% of respondents)

Digital Channels Used to Engage/Participate in Their Community/City According to Internet Users Worldwide*, May 2016 (% of respondents)