The Internet of Things for Smart Cars: Accelerating on the Information Superhighway - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

The Internet of Things for Smart Cars: Accelerating on the Information Superhighway

eMarketer Report

By: eMarketer

Published: June 20, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

As connected, smart and self-driving vehicles become more prevalent, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.

  • An increasing number of new vehicles now come equipped with internet connectivity and other digital capabilities that provide infotainment, communications, diagnostics and driver assistance. While there is some consumer demand, the push to adopt more sophisticated features is being driven by manufacturers and tech companies seeking to differentiate themselves and expand revenue opportunities.
  • Fully autonomous mass-market vehicles are still several years away. However, a growing number of vehicles now contain partially autonomous “smart” internet of things (IoT) technologies—including parking assistance, crash avoidance and adaptive cruise control—that can help improve vehicle safety.
  • Both traditional auto companies and those from outside the industry are jockeying for position in the smart and connected car market. Some automakers are attempting to reposition themselves as “smart mobility” software and services providers, but innovation is also coming through collaborative efforts and partnerships.
  • Digital car technology and cloud platforms are giving rise to new service-based ecosystems for finance, retail, insurance, energy, infotainment and maintenance, among others. Additional services related to these areas will help drive the connected car market.

"The number of connected cars on the road is growing quickly. Connected cars are expected to make up 75% of total car shipments worldwide in 2020, compared with just 13% in 2015."

Table of Contents

“Smart” vs. “Connected”

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

How Big Is the Market?

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

Consumers Warming Slowly to In-Car Tech

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

The New Frenemies: Auto, Tech and Telecom

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

The Biggest Obstacles: Security, Standards and Value

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

Opportunities for Marketers

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

22 charts are included in the full report:

The Internet of Things for Smart Cars: Accelerating on the Information Superhighway

Connected vs. Total Car Shipments Worldwide, 2015 & 2020 (millions)

“Smart” vs. “Connected”

Important Automotive Trends According to Automotive Executives Worldwide, Oct 2016 (% of respondents)

How Big Is the Market?

Internet of Things (IoT) Devices/Services Used by Internet Users in Select Countries, Oct 2016 (% of respondents)

Most Popular Internet of Things (IoT) Devices Used by US Internet Users, July 2016 (% of respondents)

Comparative Estimates: Connected Cars Worldwide, 2016-2022 (millions)

Connected vs. Total Car Shipments Worldwide, 2015 & 2020 (millions)

Connected Cars Manufactured Worldwide, by Connectivity Mode, 2015-2020 (millions)

Consumers Warming Slowly to In-Car Tech

US Internet Users Who Own a Connected Car, Feb 2017 (% of respondents)

Usage and Awareness of Select Car Features According to US Internet Users, Sep 2016 (% of respondents)

US Internet of Things (IoT) Device Owners Who Connect IoT Devices to Their Smartphone, Tablet or Desktop/Laptop Daily*, by Device, Aug 2016 (% of respondents)

Safety and Reliability Most Important

US Internet Users Who Prefer Tech Features over Others in Cars, Sep 2016 (% of respondents)

Most Appealing Connected Car Feature According to Internet Users in Great Britain, May 2016 (% of respondents)

Younger Consumers More Interested

Automotive Features that US Internet Users Are Willing to Purchase*, by Age, Feb 2017 (% of respondents in each group)

The New Frenemies: Auto, Tech and Telecom

Uses for 5G in the Automotive Industry According to Executives Worldwide, Jan 2016 (% of respondents)

The Biggest Obstacles: Security, Standards and Value

US Internet Users' Attitudes Toward Vehicle Hacking, Dec 2016 (% of respondents)

Disadvantages of Self-Driving Cars According to US Internet Users, March 2017 (% of respondents)

Lack of Perceived Consumer Value

Internet of Things Devices that US Internet Users Are Interested in Purchasing, Aug 2016 (% of respondents)

Likelihood that US Internet Users Will Purchase a Car with Automatic Driving Features*, Jan 2017 (% of respondents)

Internet Users in Select Countries Who Are Not Willing to Pay More than $500 for Vehicle Technologies, by Technology, Q3 2016 (% of respondents)

Most Important Car Features that US Internet Users Consider for a New Car Purchase, Jan 2017 (% of respondents)

Opportunities for Marketers

Connected Car Revenues Worldwide, by Category, 2015-2022 (billions)

Leading Internet of Things Devices Owned by US Internet Users Who Are Willing to Receive Ads*, Aug 2016 (% of respondents)