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Published: June 20, 2017
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As connected, smart and self-driving vehicles become more prevalent, they are changing the way consumers drive and how they think about mobility. These vehicles also have important implications for marketers seeking to use them as platforms for customer outreach, targeted messaging, ecommerce and personalized services.
"The number of connected cars on the road is growing quickly. Connected cars are expected to make up 75% of total car shipments worldwide in 2020, compared with just 13% in 2015."
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Connected vs. Total Car Shipments Worldwide, 2015 & 2020 (millions)
Important Automotive Trends According to Automotive Executives Worldwide, Oct 2016 (% of respondents)
Internet of Things (IoT) Devices/Services Used by Internet Users in Select Countries, Oct 2016 (% of respondents)
Most Popular Internet of Things (IoT) Devices Used by US Internet Users, July 2016 (% of respondents)
Comparative Estimates: Connected Cars Worldwide, 2016-2022 (millions)
Connected Cars Manufactured Worldwide, by Connectivity Mode, 2015-2020 (millions)
US Internet Users Who Own a Connected Car, Feb 2017 (% of respondents)
Usage and Awareness of Select Car Features According to US Internet Users, Sep 2016 (% of respondents)
US Internet of Things (IoT) Device Owners Who Connect IoT Devices to Their Smartphone, Tablet or Desktop/Laptop Daily*, by Device, Aug 2016 (% of respondents)
Safety and Reliability Most Important
US Internet Users Who Prefer Tech Features over Others in Cars, Sep 2016 (% of respondents)
Most Appealing Connected Car Feature According to Internet Users in Great Britain, May 2016 (% of respondents)
Younger Consumers More Interested
Automotive Features that US Internet Users Are Willing to Purchase*, by Age, Feb 2017 (% of respondents in each group)
Uses for 5G in the Automotive Industry According to Executives Worldwide, Jan 2016 (% of respondents)
US Internet Users' Attitudes Toward Vehicle Hacking, Dec 2016 (% of respondents)
Disadvantages of Self-Driving Cars According to US Internet Users, March 2017 (% of respondents)
Lack of Perceived Consumer Value
Internet of Things Devices that US Internet Users Are Interested in Purchasing, Aug 2016 (% of respondents)
Likelihood that US Internet Users Will Purchase a Car with Automatic Driving Features*, Jan 2017 (% of respondents)
Internet Users in Select Countries Who Are Not Willing to Pay More than $500 for Vehicle Technologies, by Technology, Q3 2016 (% of respondents)
Most Important Car Features that US Internet Users Consider for a New Car Purchase, Jan 2017 (% of respondents)
Connected Car Revenues Worldwide, by Category, 2015-2022 (billions)
Leading Internet of Things Devices Owned by US Internet Users Who Are Willing to Receive Ads*, Aug 2016 (% of respondents)
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