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The Internet of Things: Investment, Growth and Industry Outlook

eMarketer Report

By: eMarketer

Published: May 24, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Though the internet of things (IoT) is still in its early stages, it is already changing how people live and work. It is also helping businesses streamline their operations and engage more deeply with their customers. Several key trends are fueling the rise of the IoT: increasing mobile penetration, faster and more powerful computing technology, lower hardware costs and stronger security protocols. Across all industries, these forces are coming together to connect people, devices and information in new ways.

  • Estimates on the size and growth of the IoT vary widely. According to a projection from Gartner, there will be 6.4 billion internet-enabled “things” worldwide this year, and nearly 21 billion by 2020.
  • The IoT is noteworthy for the sheer size of opportunity and the number of players hoping to stake a claim in the market. These include Apple, Google, Samsung, Microsoft, Amazon, Cisco Systems, IBM, Huawei, General Electric (GE), AT&T and others.
  • Businesses around the world are in various stages of IoT awareness and implementation. Executives are familiarizing themselves with IoT concepts and have stepped up their activities over the past several years.
  • IoT investment and projected growth rates vary by industry. Many sectors are successfully using the “industrial IoT” behind the scenes in manufacturing and supply chain management. Increasingly, they are experimenting with consumer-facing applications.

"Businesses are putting the IoT to work in a multitude of ways. Top applications include monitoring customer behavior via mobile apps and wearables, streamlining manufacturing operations and tracking product usage and performance."

Table of Contents

What Is the IoT?

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8 charts are included in the full report:

The Internet of Things: Investment, Growth and Industry Outlook

Ways in Which Their Company Is Using Internet of Things (IoT) Technologies According to Business Executives Worldwide, April 2015 (% of respondents)

What Is the IoT?

Comparative Estimates: Internet of Things (IoT) Connected Devices Worldwide, 2014-2025 (billions)

Comparative Estimates: Internet of Things (IoT) Revenues Worldwide, 2014-2022 (billions)

The Heavy Hitters: Who Is Driving Adoption?

Types of Companies that Will Make Money in the Internet of Things (IoT) Market According to US IT Executives, July 2015 (% of respondents)

The IoT Timeline: How It’s Unfolding

Business Decision-Makers Worldwide Who Are Interested in/Already Working with IT to Implement the Internet of Things (IoT), 2014 & 2015 (% of respondents)

Ways in Which Their Company Is Using Internet of Things (IoT) Technologies According to Business Executives Worldwide, April 2015 (% of respondents)

IoT Adoption Rates Among Industries

Internet of Things (IoT) Spending Metrics According to Business Executives Worldwide, by Industry, April 2015

Current vs. Expected Internet of Things (IoT) Budget According to Business Executives Worldwide, by Industry, 2015 & 2018 (millions)

Current vs. Future Top 10 Industries for Internet of Things (IoT) App Development According to Software/App Developers in the US and Western Europe*, Feb 2015