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Published: May 24, 2016
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Though the internet of things (IoT) is still nascent, it is already changing the way marketers approach their work. This series of detailed reports takes a close-up look at how the IoT is beginning to reshape the marketing function within seven industries. Through specific examples, it highlights the major opportunities and challenges marketers are tackling as they dip their toes into the IoT waters.
"A June 2015 study by IBM showed that a majority of global executives polled (57% of total C-suite respondents and 62% of CMOs) believed that IoT technology would have a big effect on their company in the next three to five years. Other technologies cited included cloud computing, mobile solutions, cognitive computing, advanced manufacturing and man-machine hybrids. All of these concepts are related, with the IoT knitting them all together."
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Technology Trends that Will Have the Biggest Impact on Marketing Companies by 2020 According to Marketing Executives Worldwide (% of respondents)
Technologies that Will Have a Big Effect on Their Company According to CMOs vs. Total C-Suite Executives Worldwide, June 2015 (% of respondents)
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