The Internet of Things: The Complete Industry-by-Industry Guide for Marketers - eMarketer
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The Internet of Things: The Complete Industry-by-Industry Guide for Marketers

eMarketer Report

By: eMarketer

Published: May 24, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

Though the internet of things (IoT) is still nascent, it is already changing the way marketers approach their work. This series of detailed reports takes a close-up look at how the IoT is beginning to reshape the marketing function within seven industries. Through specific examples, it highlights the major opportunities and challenges marketers are tackling as they dip their toes into the IoT waters.

    "A June 2015 study by IBM showed that a majority of global executives polled (57% of total C-suite respondents and 62% of CMOs) believed that IoT technology would have a big effect on their company in the next three to five years. Other technologies cited included cloud computing, mobile solutions, cognitive computing, advanced manufacturing and man-machine hybrids. All of these concepts are related, with the IoT knitting them all together."

    Table of Contents

    The Internet of Things: Investment, Growth and Industry Outlook

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    The IoT for Automotive Marketers

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    The IoT for CPG Marketers

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    The IoT for Financial Services Marketers

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    The IoT for Healthcare Marketers

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    The IoT for Media and Entertainment Marketers

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    The IoT for Retail Marketers

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    The IoT for Travel and Hospitality Marketers

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    2 charts are included in the full report:

    The Internet of Things: The Complete Industry-by-Industry Guide for Marketers

    Technology Trends that Will Have the Biggest Impact on Marketing Companies by 2020 According to Marketing Executives Worldwide (% of respondents)

    Technologies that Will Have a Big Effect on Their Company According to CMOs vs. Total C-Suite Executives Worldwide, June 2015 (% of respondents)