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The internet of things (IoT) is ushering in an era in which internet-enabled devices and sensors seamlessly collect and analyze real-time health and fitness data, connect entire networks of medical devices, locate healthcare-related assets and streamline patient care and medical research. It’s already tracking pharmaceutical inventory, helping elderly patients stay safe in their homes and powering prescription bottles that remind people when to take their medications. While healthcare has only scratched the surface of what the IoT can do, the connections are already challenging long-held practices about how healthcare is marketed and delivered.
"Most of today’s healthcare-related IoT usage is “behind the scenes” in enterprise settings—including manufacturing, product distribution and tracking—but consumer-facing applications that directly affect patient care are growing quickly."
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Ways in Which Their Company Is Using Internet of Things (IoT) Technologies According to Healthcare and Life Sciences Executives Worldwide, April 2015 (% of respondents)
Current vs. Future Top 10 Industries for Internet of Things (IoT) App Development According to Software/App Developers in the US and Western Europe*, Feb 2015
Internet of Things in Action
Factors that Will Have the Greatest Effect on Healthcare Marketing According to Healthcare Marketing Managers in North America and Western Europe*, Sep 2015 (% of respondents)
Better Data = Deeper Levels of Insight
Primary Use of Machine Data/Internet of Things (IoT) in Digital Marketing Campaigns According to US IT/Business Executives, July 2015 (% of respondents)
Attitudes Toward Sharing Personal Health Data Among US Internet Users, Aug 2015 (% of respondents)
Service Providers/Organizations with Which US Internet Users Are Willing to Share Personal Health Data, by Type, Aug 2015 (% of respondents)
Low Consumer Adoption
Adoption of Select Digital Health Technologies Among US Internet Users, Aug 2015 (% of respondents)
The Data Fluency Gap
Problems that Business Professionals Worldwide See When Using Big Data Technologies/Analysis, Feb 2015 (% of respondents)
Internet of Things Could Open Up Connected Health Market
‘Smart’ Mattress Cover Maker Details Hurdles Connecting with Consumers