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Published: February 02, 2016
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Though the internet of things (IoT) is still in its infancy, it is already changing how media and entertainment companies operate. It is also helping industry marketers gather valuable data and use it to deliver more personalized customer experiences.
"The bulk of media and entertainment IoT implementations have involved the use of mobile apps that consumers access through smartphones, tablets and other digital devices."
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Ways in Which Their Company Is Using Internet of Things (IoT) Technologies According to Media and Entertainment Executives Worldwide, April 2015 (% of respondents)
Current vs. Expected Internet of Things (IoT) Budget According to Business Executives Worldwide, by Industry, 2015 & 2018 (millions)
Smart Connected Products/Devices Owned by US Internet Users, May 2015 (% of respondents)
Enhanced Customer Service
Game Day App Features Offered by Their Team/Facility According to US* Sports Arena/Stadium Professionals, June 2015 (% of respondents)
New Connections = New Business Models
Attitudes Toward the Technological Future of Cars According to Internet Users Worldwide, by Generation, March 2015 (% of respondents in each group)
Problems that Business Professionals Worldwide See When Using Big Data Technologies/Analysis, Feb 2015 (% of respondents)
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