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Published: May 03, 2016
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The internet of things (IoT) is already beginning to change how consumers shop and how consumer and packaged goods (CPG) companies do business. The industry is using the IoT to streamline manufacturing processes and supply chain management as it seeks new revenue opportunities. Brands are also exploring ways to build upon these efforts and use the IoT to deliver more personalized customer experiences.
"Most of today’s CPG-related IoT usage is behind the scenes, tracking manufacturing, distribution and inventory. Consumer-facing applications are just beginning to gain traction."
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Ways in Which Their Company Is Using Internet of Things (IoT) Technologies According to CPG Executives Worldwide, April 2015 (% of respondents)
Internet of Things (IoT) Spending Metrics According to Business Executives Worldwide, by Industry, April 2015
Attitudes Toward the Internet of Things (IoT) Among Retailers Worldwide, Aug 2015 (% of respondents)
The IoT in Action
Internet of Things (IoT) Spending Share According to CPG Executives Worldwide, by Business Area, April 2015 (% of total)
Areas Where Their Company Uses Marketing Analytics to Drive Decision-Making According to US Marketing Executives, by Industry, Feb 2016 (% of respondents)
Percent of Budget Allocated to Advanced Marketing Analytics According to US Marketing Managers, by Industry, Dec 2015 (% of respondents)
Enhanced Customer Experiences
Attitudes Toward Their Digital Advertising/Marketing Strategy Among US Retail and CPG Brands, 2015 (% of respondents)
Likelihood of Sharing More Personal Info with Apps in Exchange for Select Incentives According to US Smartphone/Tablet Users, April 2015 (% of respondents)
Level of Concern About Retailers Collecting/Using Their Personal Information for Select Activities According to Mobile Device Users Worldwide, March 2015 (% of respondents)
The Data Fluency Gap
Challenges of Using Internet of Things (IoT) Data According to Business Executives Worldwide, Jan 2016 (% of respondents)
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