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Published: February 23, 2016
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Though the internet of things (IoT) is still in its early stages, it is already changing the global automotive business and the way consumers think about vehicles. It is also helping industry marketers gather valuable consumer data and use it to deliver more personalized experiences.
"The majority of auto-industry IoT applications are related to manufacturing and distribution, but a host of in-car connectivity features are attracting attention and gaining in popularity."
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Ways in Which Their Company Is Using Internet of Things (IoT) Technologies According to Automotive Executives Worldwide, April 2015 (% of respondents)
Current vs. Expected Internet of Things (IoT) Budget According to Business Executives Worldwide, by Industry, 2015 & 2018 (millions)
Current vs. Future Top 10 Industries for Internet of Things (IoT) App Development According to Software/App Developers in the US and Western Europe*, Feb 2015
The Automotive IoT in Action
Automotive Trends that Are Important* According to Automotive Executives Worldwide, Nov 2015 (% of respondents)
Connected Cars Worldwide, 2015-2019 (millions)
Attitudes Toward the Technological Future of Cars According to Internet Users Worldwide, by Generation, March 2015 (% of respondents in each group)
Usage of Vehicle Data* Among Automotive Executives Worldwide, by Company Department/Function, Nov 2015 (% of respondents)
New Connections = New Business Models
Best Opportunities for Automotive Industry Growth* According to Automotive Executives Worldwide, Oct 2014 (% of respondents)
Strategic Challenges of Big Data and Analytics According to Senior Data/IT Decision-Makers Worldwide, Spring 2015 (% of respondents)
Low Consumer Awareness and Adoption
Importance of Select Connected Car Features/Services for Their Next Car Purchase According to Car Shoppers in China, Germany and the US, Aug 2015 (% of respondents)
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