Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021 - eMarketer
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Internet and Mobile Users in Asia-Pacific: eMarketer's Country-by-Country Forecast for 2017–2021

eMarketer Report

By: eMarketer

Published: November 21, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

In 2017, nearly 1.90 billion internet users will reside in Asia-Pacific—making up more than half of the world’s digital population. The audience will grow 8.0% this year, driven by mobile adoption. At least 70.1% of internet users in the region will use a smartphone.

  • Internet penetration among the total population will be highest in markets with widespread internet coverage, like South Korea (87.8%), Taiwan (82.7%), Japan (82.3%) and Hong Kong (81.8%). Meanwhile, penetration rates will be low in countries that are building their mobile networks, such as India (33.5%) and Indonesia (38.7%).
  • Smartphones will overtake feature phones as the primary type of phone used in Asia-Pacific this year. The user base will grow 11.8% to reach 51.0% of mobile phone users. By 2021, penetration will hit 62.4%, spurred by improving internet coverage and speeds as well as more affordable device options.
  • The tablet user growth rate in Asia-Pacific will be just 4.6% this year, with user numbers totaling 520.9 million. Interest in tablets is low across the region, as consumers look to invest in new, larger smartphone models.
  • China will have 771.9 million internet users this year, or 40.7% of the region’s digital audience. The number of users will expand 5.7%, driven by rural consumers going online for the first time via smartphones.

"There will be 1.33 billion smartphone users in Asia-Pacific this year, an 11.8% gain over 2016. By 2021, the number of users will approach 1.81 billion."

Table of Contents

Asia-Pacific Overview

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Country-by-Country Review

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20 charts are included in the full report:

Internet and Mobile Users in Asia-Pacific: eMarketer’s Country-by-Country Forecast for 2017–2021

Smartphone Users in Asia-Pacific, 2016-2021 (billions, % change and % of population)

Asia-Pacific Overview

Internet User Penetration in Asia-Pacific, by Country, 2016-2021 (% of population)

Smartphone Users

Smartphone User Penetration in Asia-Pacific, by Country, 2016-2021 (% of mobile phone users)

Tablet Users

Tablet User Penetration in Asia-Pacific, by Country, 2016-2021 (% of population)

Country-by-Country Review

Australia: Internet User Metrics, 2017

China

China: Internet User Metrics, 2017

Internet User Penetration in China, by Geographic Locale, June 2014-June 2017 (% of population in each group)

Hong Kong

Hong Kong: Internet User Metrics, 2017

India

India: Internet User Metrics, 2017

Internet Users and Penetration in Urban vs. Rural India, Oct 2016 (millions and % of population)

Japan

Japan: Internet User Metrics, 2017

New Zealand

New Zealand: Internet User Metrics, 2017

South Korea

South Korea: Internet User Metrics, 2017

Taiwan

Taiwan: Internet User Metrics, 2017

Southeast Asia

Indonesia: Internet User Metrics, 2017

Malaysia: Internet User Metrics, 2017

Philippines: Internet User Metrics, 2017

Singapore: Internet User Metrics, 2017

Thailand: Internet User Metrics, 2017

Vietnam: Internet User Metrics, 2017