Schedule a Demo
Does My Company Subscribe?
The full report is available to eMarketer PRO customers only.
Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. Integrating these three channels, however, poses substantial challenges.
"Demand for true cross-channel integration is high, but today few marketers are capable of such endeavors. A September 2016 poll conducted by omnichannel solutions provider BlueVenn found just 28.2% of US and UK marketers were able to connect channels for a true omnichannel view using customer data."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015-2017 (% of respondents)
Digital Marketing Trends that Will Be Most Challenging to Their Company in 2017 According to US Marketers (% of respondents)
Implementation of Select Marketing Strategies Using Customer Data According to UK/US Marketers, Sep 2016 (% of respondents)
Timeline for When Their Agency Will Be Able to Deliver Customer Journey Services to Clients According to Ad Agencies in Europe and the US, Nov 2016 (% of respondents)
Cross-Channel Marketing Methods to Be Implemented in 2017 According to Retail Marketers Worldwide (% of respondents)
High* Barriers to Their Company's Use of Digital Technologies According to Business Professionals Worldwide, Q2 2016 (% of respondents)
Primary Way in Which Their Finance and Marketing Teams Collaborate on Goals According to US Finance and Marketing Decision-Makers, Sep 2016 (% of respondents)
Most Significant Barriers to Achieving Marketing Technology Goals According to Marketers Worldwide, Oct 2016 (% of respondents)
Usage* of Cross-Device ID Solutions According to US Marketing Professionals, Oct 2016 (% of respondents)
Important Factors Driving Data-Driven Marketing and Media Initiatives According to US Digital Marketing/Media Practitioners, 2016 & 2017 (% of respondents)
How Marketers Are Effectively Integrating TV, Digital and In-Store Data
Why TV, Digital and In-Store Data Integration Is Still Largely Experimental
Cross-Device Attribution Is a Journey, Not a Destination
B2B and B2C Data Integration Is a Priority for Staples
The Single Customer View Is Challenging—but No Longer Unattainable—for Pernod Ricard
Marketers Must Question Location Data Before They Use It for Attribution
President and Partner
Rubinson Partners, Inc.