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Published: June 28, 2017
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Marketers are all pushing for an omnichannel, holistic view of their audiences, but that vision requires integrating audience insights from three core areas: TV, digital and in-store. Integrating these three channels, however, poses substantial challenges.
"Demand for true cross-channel integration is high, but today few marketers are capable of such endeavors. A September 2016 poll conducted by omnichannel solutions provider BlueVenn found just 28.2% of US and UK marketers were able to connect channels for a true omnichannel view using customer data."
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Tactics that Occupied vs. Will Occupy Their Time/Resources According to US Digital Marketing/Media Practitioners, 2015-2017 (% of respondents)
Digital Marketing Trends that Will Be Most Challenging to Their Company in 2017 According to US Marketers (% of respondents)
Implementation of Select Marketing Strategies Using Customer Data According to UK/US Marketers, Sep 2016 (% of respondents)
Timeline for When Their Agency Will Be Able to Deliver Customer Journey Services to Clients According to Ad Agencies in Europe and the US, Nov 2016 (% of respondents)
Cross-Channel Marketing Methods to Be Implemented in 2017 According to Retail Marketers Worldwide (% of respondents)
High* Barriers to Their Company's Use of Digital Technologies According to Business Professionals Worldwide, Q2 2016 (% of respondents)
Primary Way in Which Their Finance and Marketing Teams Collaborate on Goals According to US Finance and Marketing Decision-Makers, Sep 2016 (% of respondents)
Most Significant Barriers to Achieving Marketing Technology Goals According to Marketers Worldwide, Oct 2016 (% of respondents)
Usage* of Cross-Device ID Solutions According to US Marketing Professionals, Oct 2016 (% of respondents)
Important Factors Driving Data-Driven Marketing and Media Initiatives According to US Digital Marketing/Media Practitioners, 2016 & 2017 (% of respondents)
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