30 charts are included in the full report:
Instagram Advertising 2017: Big Strides in Its First Year, but Questions Remain
Instagram vs. Snapchat Ad Revenues Worldwide, 2015-2018 (millions)
Advertising Expectations Are High
Instagram Net Mobile Ad Revenues Worldwide, US vs. Non-US, 2015-2018 (billions, % change and % of total)
Instagram Net Mobile Ad Revenue Share of Facebook Mobile Ad Revenues Worldwide, US vs. Non-US, 2015-2018
Comparative Estimates: Instagram Ad Revenues Worldwide, 2015-2019 (billions)
Marketer and Agency Interest Remains High
US Marketers Who Have Spent/Plan to Spend Advertising Dollars on Instagram, Feb & Sep 2016 (% of respondents)
Social Media Platforms that US Ad Agency Professionals Are Most Likely to Use for Client Campaigns, Q1 2015 & Q1 2016 (% of respondents)
Jury Still Out on Instagram’s Value for Direct Response
Facebook and Instagram Ad Benchmarks Worldwide: CPM, CPC and CTR, Feb 1-April 30, 2016 (among impressions served by Nanigans)
Instagram Ad Benchmarks in Australia, the UK and the US: CPM, Q1 & Q2 2016 (based on impressions served by Advertising Studio)
Learn More
US Instagram Ad Benchmarks: CPM, CPC and CTR, Q3 2015-Q1 2016 (among impressions served by Kinetic Social)
Shop Now
Social Media Platforms Used by US Social Media Users to Shop for Products, May 2016 (% of respondents)
Install Now
Share of Mobile Ads Served on Instagram and Pinterest Worldwide, App Install vs. Non-App-Install, May-June 2016 (% of total among Sensor Tower panelist impressions)
The Threat from Snapchat Is Real
US Instagram Users and Penetration, 2015-2020 (millions, % change and % of population)
US Snapchat Users and Penetration, 2014-2020
Social Media Platforms Actively Used by US Internet Users, by Age, May 2016 (% of respondents in each group)
Snapchat Users Visit More Often
US Social Media Users Who Use Select Social Media Platforms Daily, June 2016 (% of respondents)
US Facebook, Instagram & Snapchat Daily Users, by Age, Aug 2016 (% of respondents in each group)
Frequency with Which US College Student Internet Users Use Select Social Media Sites/Apps, March 2016 (% of respondents)
Daily Time Spent on Select Social Media Platforms by Social Media Users Worldwide, Q2 2016 (hrs:mins among users of each platform)
Social Media Sites/Apps Used Daily by US Teen vs. Millennial Internet Users, April 2016 (% of respondents in each group)
US Internet Users Who Have an Instagram Account and View Instagram Stories, Aug 2016 (% of respondents)
Ad Revenues
Instagram vs. Snapchat Ad Revenues Worldwide, 2015-2018 (millions)
Influencer Marketing Has the Potential to Impact Ad Spending
Instagram Ad Revenues* vs. Influencer Marketing Revenues** Worldwide, 2016 (millions)
Social Media Platforms on Which US Marketers Seek Influencers, Aug 2016 (% of respondents)
Most Effective Social Media Platform for Engaging Their Audience According to Microinfluencers* Worldwide**, June 2016 (% of respondents)
Video Isn’t as Common as It Should Be
Digital Video Platforms Used by US Digital Video Viewers, by Age, March 2016 (% of respondents in each group)
Social Media Platforms Used by US Young Adult* Mobile Video Viewers to View Mobile Video Content, June 2016 (% of respondents)
Video Advertising
Social Media Platforms on Which US Digital Advertising Professionals Have Run Video Campaigns, April 2016 (% of respondents)
US Marketers Who Plan to Use Social Video Ads, by Platform, May 2016 (% of respondents)
US Instagram Ad Spending Share, by Format, Q3 2015-Q1 2016 (% of total impressions served by Kinetic Social)
Instagram Ad Benchmarks Worldwide: Video vs. Nonvideo* CPM, Jan-June 2016 (based on impressions served by Brand Networks)