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Published: February 04, 2016
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As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
"Content promotion and creation are two key reasons marketers are turning to influencers."
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Tactics for Which Marketing and Communications Professionals Worldwide Engage with Influencers*, May 2015 (% of respondents)
Preferred Way in Which US* Influencers Would Like to Be Compensated by Brands, Sep 2015 (% of respondents)
Social Media and News Sites/Apps on Which US Teen Internet Users Spend the Most Time, June 2015 (% of respondents)
Social Media Channels Used by US Influencers, Oct 2015 (% of respondents)
Sources Where US Millennial Mother Internet Users Look for Ideas About Which Products to Buy, Sep 2015 (% of respondents)
Strive For a Symbiotic Relationship
Goals of Influencers* When Working with Brands According to Marketing and Communications Professionals Worldwide, May 2015 (% of respondents)
Give Influencers Creative Freedom
Factors that Make US Influencers Likely to Work with a Brand More than Once, Oct 2015 (% of respondents)
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