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Published: February 13, 2018
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Influencer marketing has become mainstream, but many marketers and influencers still don’t reveal their ties to one another. With Federal Trade Commission (FTC) involvement growing, the risks of not disclosing are rising.
"More than four in 10 influencers said they label their content as #sponsored or #ad only when they are asked to."
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Social Influencers Worldwide* Who Label Content as Sponsored**, Jan 2018 (% of respondents)
Social Media Platforms that Are Most Important to Their 2018 Influencer Marketing Strategy According to US Marketers (% of respondents)
Number of US Influencer Campaigns, by Social Media Platform/Channel, H1 2014-H1 2017 (among campaigns on CreatorIQ's platform)
Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)
Leading Factors in Executing a Successful Branded Content Campaign According to US Influencers*, Sep 2017 (% of respondents)
Percent of Their Content that Is Sponsored According to US Female* Influencers, Oct 2017 (% of respondents)
US Marketers Who Require that Influencers Disclose Sponsored Content to Comply with Federal Trade Commission (FTC) Regulations, Nov 2017 (% of respondents)
US Female* Influencers Who Have Ever Been Told Not to Disclose a Piece of Sponsored Content, Oct 2017 (% of respondents)
Why Marketers Should Require Disclosure
Primary Attitude Toward a Celebrity/Influencer When US Social Media Users Know Their Posts Are Properly Labeled as Sponsored Content, Oct 2017 (% of respondents)
Why Some Don’t Want To
US Millennial Internet Users Who Believe Paid Endorsements by Influencers Would Negatively Affect Their Credibility, Nov 2017 (% of respondents)
Hashtags that Indicate a Post Is Sponsored According to US Social Media Users*, Oct 2017 (% of respondents)
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