13 charts are included in the full report:
Influencer Marketing 2018: Why Disclosure Is a Must—and How Branded Content Tools Fit In
Social Influencers Worldwide* Who Label Content as Sponsored**, Jan 2018 (% of respondents)
Influencer Marketing Today
Social Media Platforms that Are Most Important to Their 2018 Influencer Marketing Strategy According to US Marketers (% of respondents)
Number of US Influencer Campaigns, by Social Media Platform/Channel, H1 2014-H1 2017 (among campaigns on CreatorIQ's platform)
Positive Trends
Attitudes Toward Influencer Marketing Among US Agency and Brand Marketers, Nov 2017 (% of respondents)
Negative Trends
Leading Factors in Executing a Successful Branded Content Campaign According to US Influencers*, Sep 2017 (% of respondents)
Percent of Their Content that Is Sponsored According to US Female* Influencers, Oct 2017 (% of respondents)
Why Disclosure Is Essential in 2018
US Marketers Who Require that Influencers Disclose Sponsored Content to Comply with Federal Trade Commission (FTC) Regulations, Nov 2017 (% of respondents)
Social Influencers Worldwide* Who Label Content as Sponsored**, Jan 2018 (% of respondents)
US Female* Influencers Who Have Ever Been Told Not to Disclose a Piece of Sponsored Content, Oct 2017 (% of respondents)
Why Marketers Should Require Disclosure
Primary Attitude Toward a Celebrity/Influencer When US Social Media Users Know Their Posts Are Properly Labeled as Sponsored Content, Oct 2017 (% of respondents)
Why Some Don’t Want To
US Millennial Internet Users Who Believe Paid Endorsements by Influencers Would Negatively Affect Their Credibility, Nov 2017 (% of respondents)
Hashtags that Indicate a Post Is Sponsored According to US Social Media Users*, Oct 2017 (% of respondents)
What Marketers Should Know About the FTC’s Guidelines