Plans & Pricing
Does My Company Subscribe?
Published: August 11, 2016
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
India’s retail ecommerce sector is small but still growing. Much of this expansion is due to surging smartphone adoption among the country’s consumers; almost two-thirds of ecommerce purchases will be transacted via a mobile device in 2016.
"Although ecommerce sales will make up only 2.5% of total retail sales this year, retail ecommerce is growing at a frenetic pace in India."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
Total Retail and Retail Ecommerce* Sales in India, 2015-2020 (billions, % change and % of total retail sales)
A Mobile-First Market
Retail Mcommerce Sales in India, 2015-2020
Digital Shoppers* and Buyers** in India, 2015-2020
Most Trusted Ecommerce Brand Among Digital Buyers in India, Nov 2015 (% of respondents)
Mobile Phone* and Smartphone** Users in India, 2014-2020
Primary Device Used by Digital Buyers in India to Make Digital Purchases, 2015 & 2020 (% of total)
Digital Buyers in India Who Own a Smartphone, Nov 2015 (% of respondents)
Mobile Shopping Apps: Not Displacing the Web Anytime Soon
Mobile App Install Share in India, by Category, 2015 (% of total)
Mcommerce Apps Installed by Digital Buyers in India, Q1 2016 (% of respondents)
B2C Ecommerce Sales in India, by Category, Dec 2015 (billions of Indian rupees)
Share of Retail Ecommerce Sales in India, Dec 2015 (% of total)
Digital Shoppers Are Overwhelmingly Male
B2C Ecommerce Purchase Share in India, by Gender, 2015 & 2020 (% of total)
Demographic Profile of Digital Shoppers and Buyers in India, Dec 2015 (% of total)
Consumers Still Opt for Cash on Delivery, But Digital Payments Are Gaining
Digital Purchase Share in India, by Payment Method, 2015 & 2020 (% of total)
Number of Credit vs. Debit Cards in Operation in India, Dec 2015 (millions)
Monthly Mobile Wallet vs. Prepaid Card Transaction Values in India, Jan 2015 & Jan 2016 (billions of Indian rupees)
We will email you a link to download the report PDF