Home Furnishing Stores and Digital Commerce 2017: Trends and Benchmarks - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

Home Furnishing Stores and Digital Commerce 2017: Trends and Benchmarks

eMarketer Report

By: eMarketer

Published: November 09, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

The home furnishings category includes a wide range of goods, from inexpensive, easy-to-ship towels and dishes to major, bulkier purchases like sofas and rugs, which are usually bought with more research and consideration. Every year, though, shoppers grow more comfortable with making even these larger purchases digitally.

  • As in other sectors, there are a few digital commerce leaders that stand out in this space, helped in part by catalogs and showrooms.
  • The home goods and furnishings sector is benefitting from millennial shoppers coming of age. This younger group is settling down, decorating homes and bringing their comfort with buying digitally to the category.
  • Home furnishing stores are on the forefront of retail’s move to enhance the in-home and in-store experience, through the use of technology (artificial intelligence and augmented reality, for example) and brand extensions (including hotels).

"Retail ecommerce sales of furniture and home furnishings will grow 16.4% in 2017 to reach $35.95 billion, and will total $62.36 billion by 2021."

Table of Contents

About eMarketer’s ‘Retailers and Digital Commerce’ Reports

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

Retail Sales: Sector Lags (but with Promise)

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

Consumer Behavior: Growing Comfort with Buying Digitally

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

Home Goods and Furnishings Trends

This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.

Request a demo today

13 charts are included in the full report:

Home Furnishing Stores and Digital Commerce 2017: Trends and Benchmarks

US Furniture and Home Furnishings Retail Ecommerce Sales, 2016-2021 (billions, % change and % of total retail ecommerce sales)

Retail Sales: Sector Lags (but with Promise)

US Furniture and Home Furnishings Store Retail Sales, 2008-2016 (billions and % of total retail sales*)

US Retail Ecommerce Sales Share, by Category, 2017 (% of total retail sales in each category)

US Retail Ecommerce Sales Share, by Product Category, 2011, 2016 & 2021 (% of total retail sales in each category)

US Furniture and Home Furnishings Retail Ecommerce Sales, 2016-2021 (billions, % change and % of total retail ecommerce sales)

In-Store and Ecommerce Sales for Select US Furniture and Home Furnishings Retailers, 12 months ending May 2017

Consumer Behavior: Growing Comfort with Buying Digitally

Top 20 US Retail Sites, Ranked by Total Visits, Q1 2016 & Q1 2017 (millions)

Digital-* vs. Mobile-Influenced** US In-Store Retail Sales Share, by Product Category, 2015 & 2016 (% of total)

US Retail Ecommerce Sales Share, by Category and Device, Q1 2017 (% of total)

Home Goods and Furnishings Trends

US Internet Users Who Would Prefer Purchasing a Designer/Brand Name Product vs. Having an Experience*, April 2017 (% of total)

Better Visuals Boosting Sales

Virtual Reality Activities that US Digital Buyers Find Appealing, Q1 2017 (% of respondents)

Mattresses Matter

US Furniture Sales on Amazon, by Category, Jan 1-Aug 5, 2017 (millions and % change vs. same period of prior year)