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The Global Media Intelligence Report, 2017

eMarketer Report

By: eMarketer

Published: October 25, 2017

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

In 2017, no aspect of business or communication remains entirely independent of digital media. Advertisers, marketers, content owners and retailers—just to name a few—now operate in a world where digital devices and platforms continue to evolve at astonishing speed. Though most traditional media still retain significant audiences, consumers are increasingly combining traditional and digital media to access information and entertainment, buy products and services, and to communicate with family, friends, businesses and other organizations. Moreover, the immediacy of instant messaging and digital downloads has drastically recalibrated consumer expectations, encouraging an on-demand mindset and greater consumption of media content online. Naturally, these behaviors can vary significantly from country to country and between demographic groups. Yet some key trends stand out:

  • Globally, television still has the edge over other media in terms of reach. But that is changing fast. In many nations—including China, France, Turkey and the US—mobile devices are even more widespread than TV. That pattern will gradually be replicated worldwide.
  • Similarly, there are several countries, such as Denmark and the Philippines, where internet penetration has passed that of TV. Australia, Canada, Finland and Singapore represent a further stage of digital evolution, in which TV usage lags both internet and mobile penetration.
  • Considering these dynamics, it’s not surprising that the share of people accessing the internet via mobile devices is climbing, while the share going online via desktops and laptops declines. To date, mobile access to the web hasn’t overtaken PC access in many places, but the underlying trend points in that direction.
  • Research also shows that many gender gaps in digital media and device use that were quite pronounced even a couple of years ago are now vanishing—confirmation that females in most countries are gradually achieving parity by these measures.

"The growing dominance of smartphones is evident in all of the markets covered in this report, no matter what level of digital maturity they have reached."

Table of Contents

Argentina

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Australia

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Belgium

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Brazil

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Canada

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Chile

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China

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Colombia

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Czech Republic

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Denmark

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Estonia

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Finland

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France

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Germany

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Great Britain

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Greece

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Indonesia

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Latvia

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Lebanon

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Lithuania

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Mexico

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Netherlands

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Norway

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Peru

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Philippines

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Poland

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Singapore

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Slovakia

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Spain

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Sweden

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Switzerland

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Thailand

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Turkey

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Ukraine

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United Arab Emirates

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United States

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387 charts are included in the full report:

The Global Media Intelligence Report, 2017

Smartphone User Share Worldwide, by Region, 2017 & 2021 (% of total and billions)

Argentina

Media Penetration in Argentina, 2016 (% of population)

Demographic Profile of Media Users in Argentina, 2016 (% of population in each group)

Average Time Spent per Day with Media in Argentina, 2016 (hrs:mins)

Digital

Internet User Penetration in Argentina, by Device, 2016 (% of population)

Demographic Profile of Internet Users in Argentina, 2016 (% of population in each group)

Digital Activities in Argentina, 2016 (% of population)

Demographic Profile of Social Network Users in Argentina, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Argentina, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Argentina, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Argentina, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Argentina, 2016 (% of population in each group)

Demographic Profile of Tablet Internet Users in Argentina, 2016 (% of population in each group)

Australia

Media Penetration in Australia, April 2016-March 2017 (% of population)

Demographic Profile of Media Users in Australia, April 2016-March 2017 (% of population in each group)

Average Time Spent per Week with Media in Australia, April 2016-March 2017 (hours)

Digital

Internet User Penetration in Australia, by Device, April 2016-March 2017 (% of population)

Demographic Profile of Internet Users in Australia, April 2016-March 2017 (% of population in each group)

Digital Activities in Australia, April 2016-March 2017 (% of population)

Demographic Profile of Social Network Users in Australia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Australia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Australia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Australia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Australia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Tablet Internet Users in Australia, April 2016-March 2017 (% of population in each group)

Belgium

Media Penetration in Belgium, Q1 2017 (% of population)

Demographic Profile of Media Users in Belgium, Q1 2017 (% of population in each group)

Digital

Internet User Penetration in Belgium, by Device, Q1 2017 (% of population)

Demographic Profile of Internet Users in Belgium, Q1 2017 (% of population in each group)

Digital Activities in Belgium, Q1 2017 (% of population)

Demographic Profile of Mobile Phone Owners in Belgium, Q1 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Belgium, Q1 2017 (% of population in each group)

Demographic Profile of Mobile Internet Users in Belgium, Q1 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Belgium, Q1 2017 (% of population in each group)

Brazil

Media Penetration in Brazil, 2016 (% of population)

Demographic Profile of Media Users in Brazil, 2016 (% of population in each group)

Average Time Spent per Day with Media in Brazil, 2016 (hours)

Digital

Internet User Penetration in Brazil, by Device, 2016 (% of population)

Demographic Profile of Internet Users in Brazil, 2016 (% of population in each group)

Demographic Profile of Social Network Users in Brazil, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Brazil, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Brazil, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Brazil, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Brazil, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Brazil, 2016 (% of population in each group)

Canada

Media Penetration in Canada, Q4 2016 (% of population)

Demographic Profile of Media Users in Canada, Q4 2016 (% of population in each group)

Average Time Spent per Week with Media in Canada, Q4 2016 (hours)

Digital

Internet User Penetration in Canada, by Device, Q4 2016 (% of population)

Demographic Profile of Internet Users in Canada, Q4 2016 (% of population in each group)

Digital Activities in Canada, Q4 2016 (% of population)

Demographic Profile of Social Media Users in Canada, Q4 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Canada, Q4 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Canada, Q4 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Canada, Q4 2016 (% of population in each group)

Demographic Profile of Smartphone Internet Users in Canada, Q4 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Canada, Q4 2016 (% of population in each group)

Chile

Media Penetration in Chile, H2 2016 (% of population)

Demographic Profile of Media Users in Chile, H2 2016 (% of population in each group)

Average Time Spent per Day with Media in Chile, H2 2016 (hrs:mins)

Digital

Internet Users in Chile, by Device, H2 2016 (% of population)

Demographic Profile of At-Home Internet Users in Chile, H2 2016 (% of population in each group)

Digital Activities in Chile, H2 2016 (% of population)

Demographic Profile of Facebook Users in Chile, H2 2016 (% of population in each group)

Demographic Profile of YouTube Viewers in Chile, H2 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Chile, H2 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Chile, H2 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Chile, H2 2016 (% of population in each group)

China

Media Penetration in China, 2017 (% of population)

Demographic Profile of Media Users in China, 2017 (% of population in each group)

Average Time Spent per Day with Media in China, 2017 (minutes)

Digital

Demographic Profile of Internet Users in China, 2017 (% of population in each group)

Digital Activities in China, 2017 (% of population)

Demographic Profile of Social Network Users in China, 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in China, 2017 (% of population in each group)

Demographic Profile of Mobile Phone Owners in China, 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in China, 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in China, 2017 (% of population in each group)

Demographic Profile of Tablet Owners in China, 2017 (% of population in each group)

Colombia

Media Penetration in Colombia, 2016 (% of population)

Demographic Profile of Media Users in Colombia, 2016 (% of population in each group)

Digital

Demographic Profile of Internet Users in Colombia, 2016 (% of population in each group)

Digital Activities in Colombia, 2016 (% of population)

Demographic Profile of Social Network Users in Colombia, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Colombia, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Colombia, 2016 (% of population in each group)

Demographic Profile of Smartphone Users in Colombia, 2016 (% of population in each group)

Czech Republic

Media Penetration in the Czech Republic, Q1 2017 (% of population)

Demographic Profile of Media Users in the Czech Republic, Q1 2017 (% of population in each group)

Average Time Spent per Day with Media in the Czech Republic, Q1 2017 (hrs:mins)

Digital

Internet User Penetration in the Czech Republic, by Device, Q1 2017 (% of population)

Demographic Profile of Internet Users in the Czech Republic, Q1 2017 (% of population in each group)

Demographic Profile of Social Network Users in the Czech Republic, Q1 2017 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in the Czech Republic, Q1 2017 (% of internet users in each group)

Demographic Profile of Mobile Phone Owners in the Czech Republic, Q1 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in the Czech Republic, Q1 2017 (% of mobile phone owners in each group)

Demographic Profile of Mobile Internet Users in the Czech Republic, Q1 2017 (% of internet users in each group)

Demographic Profile of Tablet Owners in the Czech Republic, Q1 2017 (% of population in each group)

Denmark

Media Penetration in Denmark, 2016 (% of population)

Demographic Profile of Media Users in Denmark, 2016 (% of population in each group)

Average Time Spent per Day with Media in Denmark, 2016 (minutes)

Digital

Internet User Penetration in Denmark, by Device, 2016 (% of population)

Demographic Profile of Internet Users in Denmark, 2016 (% of population in each group)

Digital Activities in Denmark, 2016 (% of population)

Demographic Profile of Social Media Users in Denmark, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Denmark, 2016 (% of population in each group)

Demographic Profile of Feature Phone Owners in Denmark, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Denmark, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Denmark, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Denmark, 2016 (% of population in each group)

Estonia

Media Penetration in Estonia, 2017 (% of population)

Demographic Profile of TV Viewers in Estonia, June 2017 (% of population in each group)

Demographic Profile of Media Users in Estonia, 2017 (% of population in each group)

Average Time Spent per Day with Media in Estonia, 2017 (minutes)

Digital

Internet User Penetration in Estonia, by Device, 2017 (% of population)

Demographic Profile of Internet Users in Estonia, 2017 (% of population in each group)

Digital Activities in Estonia, 2017 (% of population)

Demographic Profile of Social Media Users in Estonia, 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Estonia, 2017 (% of population in each group)

Demographic Profile of Smartphone Users in Estonia, 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Estonia, 2017 (% of population in each group)

Demographic Profile of Tablet Internet Users in Estonia, 2017 (% of population in each group)

Finland

Media Penetration in Finland, 2016 (% of population)

Demographic Profile of Media Users in Finland, 2016 (% of population in each group)

Average Time Spent per Day with Media in Finland, 2016 (minutes)

Digital

Demographic Profile of Internet Users in Finland, 2016 (% of population in each group)

Demographic Profile of Social Media Users in Finland, 2016 (% of population in each group)

Demographic Profile of YouTube Viewers in Finland, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Finland, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Finland, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Finland, 2016 (% of population in each group)

France

Media Penetration in France, 2016 (% of population)

Demographic Profile of TV Viewers and Radio Listeners in France, 2016 (% of population in each group)

Demographic Profile of Magazine and Newspaper Readers in France, 2016 (% of population in each group)

Digital

Internet User Penetration in France, by Device, Q4 2016 (% of population)

Demographic Profile of Internet Users in France, Q4 2016 (% of population in each group)

Demographic Profile of Social Network Users in France, Q4 2016 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in France, Q4 2016 (% of internet users in each group)

Demographic Profile of Mobile Phone Users in France, Q4 2016 (% of population in each group)

Demographic Profile of Smartphone Users in France, Q4 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in France, Q4 2016 (% of internet users in each group)

Demographic Profile of Tablet Internet Users in France, Q4 2016 (% of internet users in each group)

Germany

Media Penetration in Germany, 2016 (% of population)

Demographic Profile of Media Users in Germany, 2016 (% of population in each group)

Digital

Internet User Penetration in Germany, by Device, 2016 (% of population)

Demographic Profile of Internet Users in Germany, 2016 (% of population in each group)

Digital Activities in Germany, 2016 (% of population)

Demographic Profile of Social Media Users in Germany, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Germany, 2016 (% of population in each group)

Demographic Profile of Feature Phone Users in Germany, 2016 (% of population in each group)

Demographic Profile of Smartphone Users in Germany, 2016 (% of population in each group)

Demographic Profile of Smartphone Internet Users in Germany, 2016 (% of population in each group)

Demographic Profile of Tablet Users in Germany, 2016 (% of population in each group)

Great Britain

Media Penetration in Great Britain, Q3 2017 (% of population)

Demographic Profile of Media Users in Great Britain, Q3 2017 (% of population in each group)

Average Time Spent per Day with Media in Great Britain, 2017 (hours)

Digital

Internet User Penetration in Great Britain, by Device, Q3 2017 (% of population)

Demographic Profile of Internet Users in Great Britain, Q3 2017 (% of population in each group)

Digital Activities in Great Britain, Q3 2017 (% of population)

Demographic Profile of Social Network Users in Great Britain, Q3 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Great Britain, Q3 2017 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Great Britain, Q3 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Great Britain, Q3 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Great Britain, Q3 2017 (% of population in each group)

Demographic Profile of Tablet Internet Users in Great Britain, Q3 2017 (% of population in each group)

Greece

Media Penetration in Greece, April 2016-March 2017 (% of population)

Demographic Profile of Media Users in Greece, April 2016-March 2017 (% of population in each group)

Digital

Internet User Penetration in Greece, by Device, April 2016-March 2017 (% of population)

Demographic Profile of Internet Users in Greece, April 2016-March 2017 (% of population in each group)

Digital Activities in Greece, April 2016-March 2017 (% of population)

Demographic Profile of Social Media Users in Greece, April 2016-March 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Greece, April 2016-March 2017 (% of population in each group)

Demographic Profile of Mobile Device Owners in Greece, April 2016-March 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Greece, April 2016-March 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Greece, April 2016-March 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Greece, April 2016-March 2017 (% of population in each group)

Indonesia

Media Penetration in Indonesia, April 2016-March 2017 (% of population)

Demographic Profile of Media Users in Indonesia, April 2016-March 2017 (% of population in each group)

Average Time Spent per Week with Media in Indonesia, April 2016-March 2017 (hours)

Digital

Internet User Penetration in Indonesia, by Device, April 2016-March 2017 (% of population)

Demographic Profile of Internet Users in Indonesia, April 2016-March 2017 (% of population in each group)

Digital Activities in Indonesia, April 2016-March 2017 (% of population)

Demographic Profile of Social Media Users in Indonesia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Indonesia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Indonesia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Indonesia, April 2016-March 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Indonesia, April 2016-March 2017 (% of population in each group)

Latvia

Media Penetration in Latvia, 2017 (% of population)

Demographic Profile of TV Viewers in Latvia, Jan-May 2017 (% of population in each group)

Demographic Profile of Magazine and Newspaper Readers in Latvia, 2017 (% of population in each group)

Digital

Internet User Penetration in Latvia, by Device, 2017 (% of population)

Demographic Profile of Internet Users in Latvia, 2017 (% of population in each group)

Digital Activities in Latvia, 2017 (% of population)

Demographic Profile of Social Media Users in Latvia, 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Latvia, 2017 (% of population in each group)

Demographic Profile of Mobile Phone Users in Latvia, 2017 (% of population in each group)

Demographic Profile of Mobile Internet Users in Latvia, 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Latvia, 2017 (% of population in each group)

Lebanon

Media Penetration in Lebanon, 2016 (% of population)

Demographic Profile of Media Users in Lebanon, 2016 (% of population in each group)

Digital

Demographic Profile of Internet Users in Lebanon, 2016 (% of population in each group)

Demographic Profile of Social Network Users in Lebanon, 2016 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in Lebanon, 2016 (% of internet users in each group)

Demographic Profile of Mobile Phone Owners in Lebanon, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Lebanon, 2016 (% of mobile phone owners in each group)

Demographic Profile of Tablet Owners in Lebanon, 2016 (% of population in each group)

Lithuania

Media Penetration in Lithuania, Feb-April 2017 (% of population)

Demographic Profile of Media Users in Lithuania, Feb-April 2017 (% of population in each group)

Digital

Internet User Penetration in Lithuania, by Device, Feb-April 2017 (% of population)

Demographic Profile of Internet Users in Lithuania, Feb-April 2017 (% of population in each group)

Digital Activities in Lithuania, Feb-April 2017 (% of population)

Demographic Profile of Social Media Users in Lithuania, Feb-April 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Lithuania, Feb-April 2017 (% of population in each group)

Demographic Profile of Mobile Device Owners in Lithuania, Feb-April 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Lithuania, Feb-April 2017 (% of population in each group)

Demographic Profile of Mobile Internet Users in Lithuania, Feb-April 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Lithuania, Feb-April 2017 (% of population in each group)

Mexico

Media Penetration in Mexico, 2016 (% of population)

Demographic Profile of Media Users in Mexico, 2016 (% of population in each group)

Average Time Spent per Day with Media in Mexico, 2016 (minutes)

Digital

Internet User Penetration in Mexico, by Device, 2016 (% of population)

Demographic Profile of Internet Users in Mexico, 2016 (% of population in each group)

Digital Activities in Mexico, 2016 (% of population)

Demographic Profile of Social Network Users in Mexico, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Mexico, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Mexico, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Mexico, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Mexico, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Mexico, 2016 (% of population in each group)

Netherlands

Media Penetration in the Netherlands, 2016 (% of population)

Demographic Profile of Media Users in the Netherlands, 2016 (% of population in each group)

Digital

Internet User Penetration in the Netherlands, by Device, 2016 (% of population)

Demographic Profile of Internet Users in the Netherlands, 2016 (% of population in each group)

Digital Activities in the Netherlands, 2016 (% of population)

Demographic Profile of Social Network Users in the Netherlands, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in the Netherlands, 2016 (% of population in each group)

Demographic Profile of Feature Phone Owners in the Netherlands, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in the Netherlands, 2016 (% of population in each group)

Demographic Profile of Smartphone Internet Users in the Netherlands, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in the Netherlands, 2016 (% of population in each group)

Norway

Media Penetration in Norway, 2016 (% of population)

Demographic Profile of Media Users in Norway, 2016 (% of population in each group)

Average Time Spent per Day with Media in Norway, 2016 (minutes)

Digital

Demographic Profile of Internet Users in Norway, 2016 (% of population in each group)

Digital Activities in Norway, 2016 (% of population)

Demographic Profile of Social Network Users in Norway, 2016 (% of population in each group)

Demographic Profile of Digital TV/Movie Viewers in Norway, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Norway, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Norway, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Norway, 2016 (% of population in each group)

Peru

Media Penetration in Peru, 2017 (% of population)

Demographic Profile of Media Users in Peru, 2017 (% of population in each group)

Average Time Spent per Day with Media in Peru, 2017 (minutes)

Digital

Internet User Penetration in Peru, by Device, 2017 (% of population)

Demographic Profile of Internet Users in Peru, 2017 (% of population in each group)

Digital Activities in Peru, 2017 (% of population)

Demographic Profile of Social Network Users in Peru, 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Peru, 2017 (% of population in each group)

Demographic Profile of Feature Phone Owners in Peru, 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Peru, 2017 (% of population in each group)

Demographic Profile of Mobile Internet Users in Peru, 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Peru, 2017 (% of population in each group)

Philippines

Media Penetration in the Philippines, Dec 2016 (% of population)

Demographic Profile of Media Users in the Philippines, Dec 2016 (% of population in each group)

Average Time Spent per Day with Media in the Philippines, Dec 2016 (hours)

Digital

Internet User Penetration in the Philippines, by Device, Dec 2016 (% of population)

Demographic Profile of Internet Users in the Philippines, Dec 2016 (% of population in each group)

Digital Activities in the Philippines, Dec 2016 (% of population)

Demographic Profile of Social Network Users in the Philippines, Dec 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in the Philippines, Dec 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in the Philippines, Dec 2016 (% of population in each group)

Demographic Profile of Smartphone Internet Users in the Philippines, Dec 2016 (% of population in each group)

Demographic Profile of Tablet Owners in the Philippines, Dec 2016 (% of population in each group)

Poland

Media Penetration in Poland, Jan-March 2017 (% of population)

Demographic Profile of Media Users in Poland, Jan-March 2017 (% of population in each group)

Digital

Internet User Penetration in Poland, by Device, Jan-March 2017 (% of population)

Demographic Profile of Internet Users in Poland, Jan-March 2017 (% of population in each group)

Digital Activities in Poland, Jan-March 2017 (% of population)

Demographic Profile of Social Network Users in Poland, Jan-March 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Poland, Jan-March 2017 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Poland, Jan-March 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Poland, Jan-March 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Poland, Jan-March 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Poland, Jan-March 2017 (% of population in each group)

Singapore

Media Penetration in Singapore, Aug-Sep 2016 (% of population)

Demographic Profile of Media Users in Singapore, Aug-Sep 2016 (% of population in each group)

Average Time Spent per Day with Media in Singapore, Aug-Sep 2016 (hours)

Digital

Internet User Penetration in Singapore, by Device, Aug-Sep 2016 (% of population)

Demographic Profile of Internet Users in Singapore, Aug-Sep 2016 (% of population in each group)

Digital Activities in Singapore, Aug-Sep 2016 (% of population)

Demographic Profile of Social Network Users in Singapore, Aug-Sep 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Singapore, Aug-Sep 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Singapore, Aug-Sep 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Singapore, Aug-Sep 2016 (% of population in each group)

Demographic Profile of Smartphone Internet Users in Singapore, Aug-Sep 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Singapore, Aug-Sep 2016 (% of population in each group)

Slovakia

Media Penetration in Slovakia, Sep 2016-April 2017 (% of population)

Demographic Profile of Media Users in Slovakia, Sep 2016-April 2017 (% of population in each group)

Digital

Internet User Penetration in Slovakia, by Device, Sep 2016-April 2017 (% of population in each group)

Demographic Profile of Internet Users in Slovakia, Sep 2016-April 2017 (% of population in each group)

Digital Activities in Slovakia, Sep 2016-April 2017 (% of population)

Demographic Profile of Social Media Users in Slovakia, Sep 2016-April 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Slovakia, Sep 2016-April 2017 (% of population in each group)

Demographic Profile of Mobile Device Owners in Slovakia, Sep 2016-April 2017 (% of population in each group)

Demographic Profile of Feature Phone Owners in Slovakia, Sep 2016-April 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Slovakia, Sep 2016-April 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Slovakia, Sep 2016-April 2017 (% of population in each group)

Spain

Media Penetration in Spain, Sep 2016-June 2017 (% of population)

Demographic Profile of Media Users in Spain, Sep 2016-June 2017 (% of population in each group)

Digital

Internet User Penetration in Spain, by Device, Sep 2016-June 2017 (% of population)

Demographic Profile of Internet Users in Spain, Sep 2016-June 2017 (% of population in each group)

Digital Activities in Spain, Sep 2016-June 2017 (% of population)

Demographic Profile of Social Network Users in Spain, Sep 2016-June 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Spain, Sep 2016-June 2017 (% of population in each group)

Demographic Profile of Mobile Device Owners in Spain, Sep 2016-June 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Spain, Sep 2016-June 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Spain, Sep 2016-June 2017 (% of population in each group)

Sweden

Media Penetration in Sweden, Jan-April 2017 (% of population)

Demographic Profile of Media Users in Sweden, Jan-April 2017 (% of population in each group)

Average Time Spent per Day with Media in Sweden, Jan-April 2017 (minutes)

Digital

Internet User Penetration in Sweden, by Device, Jan-April 2017 (% of population)

Demographic Profile of Internet Users in Sweden, Jan-April 2017 (% of population in each group)

Digital Activities in Sweden, Jan-April 2017 (% of population)

Demographic Profile of Social Media Users in Sweden, Jan-April 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Sweden, Jan-April 2017 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Sweden, Jan-April 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Sweden, Jan-April 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Sweden, Jan-April 2017 (% of population in each group)

Demographic Profile of Tablet Owners in Sweden, Jan-April 2017 (% of population in each group)

Switzerland

Media Penetration in Switzerland, 2016 (% of population)

Demographic Profile of Media Users in Switzerland, 2016 (% of population in each group)

Digital

Demographic Profile of Internet Users in Switzerland, 2016 (% of population in each group)

Demographic Profile of Social Network Users in Switzerland, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Switzerland, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Switzerland, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Switzerland, 2016 (% of population in each group)

Demographic Profile of Tablet Users in Switzerland, 2016 (% of population in each group)

Thailand

Media Penetration in Thailand, 2016 (% of internet users)

Demographic Profile of Media Users in Thailand, 2016 (% of internet users in each group)

Digital

Demographic Profile of Internet Users in Thailand, 2016 (% of internet users in each group)

Digital Activities in Thailand, 2016 (% of internet users)

Demographic Profile of Social Network Users in Thailand, 2016 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in Thailand, 2016 (% of internet users in each group)

Demographic Profile of Mobile Phone Owners in Thailand, 2016 (% of internet users in each group)

Demographic Profile of Smartphone Owners in Thailand, 2016 (% of internet users in each group)

Demographic Profile of Tablet Owners in Thailand, 2016 (% of internet users in each group)

Turkey

Media Penetration in Turkey, March 2016-Feb 2017 (% of population)

Demographic Profile of Media Users in Turkey, March 2016-Feb 2017 (% of population in each group)

Digital

Demographic Profile of Internet Users in Turkey, March 2016-Feb 2017 (% of population in each group)

Digital Activities in Turkey, March 2016-Feb 2017 (% of population)

Demographic Profile of Mobile Phone Owners in Turkey, March 2016-Feb 2017 (% of population in each group)

Demographic Profile of Smartphone Owners in Turkey, March 2016-Feb 2017 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Turkey, March 2016-Feb 2017 (% of mobile phone owners in each group)

Demographic Profile of Tablet Owners in Turkey, March 2016-Feb 2017 (% of population in each group)

Ukraine

Media Penetration in Ukraine, 2017 (% of population)

Demographic Profile of TV Viewers in Ukraine, 2017 (% of population in each group)

Demographic Profile of Media Users in Ukraine, 2017 (% of population)

Average Time Spent per Day with Media in Ukraine, 2017 (minutes)

Digital

Internet User Penetration in Ukraine, by Device, 2017 (% of population)

Digital Activities in Ukraine, 2017 (% of population)

Demographic Profile of Internet Users in Ukraine, 2017 (% of population in each group)

Demographic Profile of Social Media Users in Ukraine, 2017 (% of population in each group)

Demographic Profile of Digital Video Viewers in Ukraine, 2017 (% of population in each group)

Demographic Profile of Mobile Device Users in Ukraine, 2017 (% of population in each group)

Demographic Profile of Smartphone Users in Ukraine, 2017 (% of population in each group)

Demographic Profile of Mobile Internet Users in Ukraine, 2017 (% of population in each group)

Demographic Profile of Tablet Users in Ukraine, 2017 (% of population in each group)

United Arab Emirates

Media Penetration in the United Arab Emirates, March 2016-April 2017 (% of population)

Demographic Profile of Media Users in the United Arab Emirates, March 2016-April 2017 (% of population in each group)

Digital

Devices Used to Access the Internet in the United Arab Emirates, March 2016-April 2017 (% of internet users)

Demographic Profile of Internet Users in the United Arab Emirates, March 2016-April 2017 (% of population in each group)

Demographic Profile of Social Network Users in the United Arab Emirates, March 2016-April 2017 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in the United Arab Emirates, March 2016-April 2017 (% of internet users in each group)

Demographic Profile of Smartphone Owners in the United Arab Emirates, March 2016-April 2017 (% of mobile phone owners in each group)

Demographic Profile of Mobile Phone Internet Users in the United Arab Emirates, March 2016-April 2017 (% of mobile phone owners in each group)

Demographic Profile of Tablet Owners in the United Arab Emirates, March 2016-April 2017 (% of population in each group)

United States

US Media Penetration, Spring 2017 (% of population)

Demographic Profile of US Media Users, Spring 2017 (% of population in each group)

Digital

US Internet User Penetration, by Device, Spring 2017 (% of population)

Demographic Profile of US Internet Users, Spring 2017 (% of population in each group)

US Digital Activities, Spring 2017 (% of population)

Demographic Profile of US Social Media Users, Spring 2017 (% of population in each group)

Demographic Profile of US YouTube Viewers, Spring 2017 (% of population in each group)

Demographic Profile of US Mobile Phone Owners, Spring 2017 (% of population in each group)

Demographic Profile of US Smartphone Owners, Spring 2017 (% of population in each group)

Demographic Profile of US Mobile Phone Internet Users, Spring 2017 (% of population in each group)

Demographic Profile of US Tablet Owners, Spring 2017 (% of population in each group)