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The Global Media Intelligence Report, 2016

eMarketer Report

By: eMarketer

Published: November 10, 2016

Jump to: Executive Summary | Table of Contents | List of Charts

Executive Summary

  • By any measure, television continues to rule Argentina’s media landscape. In 2015, nearly 98% of the population had access to a TV capable of receiving free-to-air broadcasts, according to Kantar Media. Some 68.2% of homes had a cable subscription and 11.2% received a satellite service. Taken together, those percentages equated very closely to the respective shares of residents ages 12 to 75 who had watched broadcast, cable or satellite TV in the previous seven days.
  • So far, paid-for digital video offerings have made almost no impact in Argentina. Only 1.8% of residents subscribed to a streaming or over-the-top (OTT) service like Netflix in 2015. Yet 42.3% of the population had visited video websites such as YouTube or Yahoo Video in the month prior to being queried.
  • In terms of monthly media penetration, the internet ranked third, behind television and mobile phones. Just over 70% of Argentina’s population went online via any device in 2015. Social networking was also popular; 63.0% of respondents had checked in at a social site at least once in the previous month. As in earlier years, social media exerted a greater pull on younger people than on older age groups. For example, at least 83% of 12- to 24-year-olds were monthly visitors to Facebook or other social sites, compared with 64.0% of 35- to 44-year-olds and fewer than half of those 45 and older.
  • Though the vast majority (91.5%) of residents in Argentina owned a mobile phone in 2015, most people still used a desktop or laptop to go online, cited by 58.4%. By comparison, 35.4% of respondents accessed the internet via their mobile phone or smartphone. Tablet ownership was still restricted to a very small population; only 3.9% of the sample had gone online with a tablet.
  • Mobile internet use was the most widespread in homes with the highest monthly income, at 44.0%. However, 30.3% of residents in the least-affluent households also used a mobile phone to access the web. And while males in general were more likely to own a smartphone, females were more likely to use the mobile internet.
  • More than half the population ages 12 to 75 had read a newspaper in the 30 days prior to polling in 2015, and an even larger share had listened to broadcast radio, according to Kantar Media. Moreover, 22.2% of respondents had read newspaper content online, but only 3.2% had used the internet to access radio content.

Table of Contents

Australia

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Belgium

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Brazil

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Canada

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Chile

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China

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Colombia

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Czech Republic

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Denmark

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Estonia

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Finland

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France

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Germany

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Great Britain

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Greece

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Hungary

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Indonesia

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Italy

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Latvia

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Lithuania

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Mexico

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Netherlands

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Norway

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Peru

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Philippines

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Poland

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Portugal

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Russia

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Singapore

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Slovakia

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South Africa

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South Korea

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Spain

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Sweden

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Switzerland

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Thailand

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Turkey

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Ukraine

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United States

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Venezuela

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Report Contributors

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451 charts are included in the full report:

Argentina

Media Penetration in Argentina, 2015 (% of population)

Demographic Profile of Media Users in Argentina, 2015 (% of population in each group)

Average Time Spent with Media in Argentina, 2015 (hrs:mins per day)

Digital

Internet User Penetration in Argentina, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Argentina, 2015 (% of population in each group)

Digital Activities in Argentina, 2015 (% of population)

Demographic Profile of Social Network Users in Argentina, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Argentina, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Argentina, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Argentina, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Argentina, 2015 (% of population in each group)

Demographic Profile of Tablet Internet Users in Argentina, 2015 (% of population in each group)

Australia

Media Penetration in Australia, July 2015-June 2016 (% of population)

Media Users in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Digital

Devices Used to Access the Internet in Australia, July 2015-June 2016 (% of population)

Internet Users in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Digital Activities in Australia, July 2015-June 2016 (% of population)

Social Network Users in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Digital Video Viewers in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Mobile Phone Owners in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Smartphone Owners in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Mobile Phone Internet Users in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Tablet Internet Users in Australia, by Age and Gender, July 2015-June 2016 (% of population in each group)

Belgium

Media Penetration in Belgium, Q1 2016 (% of population)

Demographic Profile of Media Users in Belgium, Q1 2016 (% of population in each group)

Time Spent with Media in Belgium, Dec 2015 (average daily minutes)

Digital

Internet User Penetration in Belgium, by Device, Q1 2016 (% of population)

Demographic Profile of Internet Users in Belgium, Q1 2016 (% of population in each group)

Digital Activities in Belgium, 2015 (% of population)

Demographic Profile of Social Network Users in Belgium, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Belgium, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Users in Belgium, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Belgium, Q1 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Belgium, 2015 (% of population in each group)

Demographic Profile of Tablet Users in Belgium, 2015 (% of population in each group)

Brazil

Media Penetration in Brazil, 2015 (% of population)

Demographic Profile of Media Users in Brazil, 2015 (% of population in each group)

Time Spent with Media in Brazil, 2015 (average hours per day)

Digital

Internet User Penetration in Brazil, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Brazil, 2015 (% of population in each group)

Digital Activities in Brazil, 2015 (% of population)

Demographic Profile of Social Network Users in Brazil, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Brazil, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Brazil, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Brazil, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Brazil, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Brazil, 2015 (% of population in each group)

Canada

Media Penetration in Canada, Q1 2016 (% of population)

Demographic Profile of Media Users in Canada, Q1 2016 (% of population in each group)

Time Spent with Media in Canada, Q1 2016 (hours per week)

Digital

Devices Used to Access the Internet in Canada, Q1 2016 (% of population)

Demographic Profile of Internet Users in Canada, Q1 2016 (% of population in each group)

Demographic Profile of Social Media Users in Canada, Q1 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Canada, Q1 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Canada, Q1 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Canada, Q1 2016 (% of population in each group)

Demographic Profile of Smartphone Internet Users in Canada, Q1 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Canada, Q1 2016 (% of population in each group)

Chile

Media Penetration in Chile, 2016 (% of population)

Demographic Profile of Media Users in Chile, 2016 (% of population in each group)

Average Time Spent with Media in Chile, 2016 (hrs:mins per day)

Digital

Devices Used to Access the Internet in Chile, 2016 (% of population)

Demographic Profile of At-Home Internet Users in Chile, 2016 (% of population in each group)

Digital Activities in Chile, 2016 (% of population)

Demographic Profile of Facebook Users in Chile, 2016 (% of population in each group)

Demographic Profile of YouTube Viewers in Chile, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Chile, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Chile, 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Chile, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Chile, 2016 (% of population in each group)

China

Media Penetration in China, April 2015-March 2016 (% of population)

Demographic Profile of Media Users in China, April 2015-March 2016 (% of population in each group)

Time Spent with Media in China, April 2015-March 2016 (average minutes per day)

Digital

Demographic Profile of Internet Users in China, April 2015-March 2016 (% of population in each group)

Digital Activities in China, April 2015-March 2016 (% of population)

Demographic Profile of Social Network Users in China, April 2015-March 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in China, April 2015-March 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in China, April 2015-March 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in China, April 2015-March 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in China, April 2015-March 2016 (% of population in each group)

Demographic Profile of Tablet Owners in China, April 2015-March 2016 (% of population in each group)

Colombia

Media Penetration in Colombia, 2015 (% of population)

Demographic Profile of Media Users in Colombia, 2015 (% of population in each group)

Digital

Devices Used to Access the Internet in Colombia, 2015 (% of population)

Demographic Profile of Internet Users in Colombia, 2015 (% of population in each group)

Digital Activities in Colombia, 2015 (% of population)

Demographic Profile of Social Network Users in Colombia, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Colombia, 2015 (% of population in each group)

Demographic Profile of Smartphone Users in Colombia, 2015 (% of population in each group)

Demographic Profile of Tablet Users in Colombia, 2015 (% of population in each group)

Czech Republic

Media Penetration in the Czech Republic, Q1 2016 (% of population)

Demographic Profile of Media Users in the Czech Republic, Q1 2016 (% of population in each group)

Time Spent with Media in the Czech Republic, Q1 2016 (average hrs:mins per day)

Digital

Internet User Penetration in the Czech Republic, by Device, Q1 2016 (% of population)

Demographic Profile of Internet Users in the Czech Republic, Q1 2016 (% of population in each group)

Demographic Profile of Social Network Users in the Czech Republic, Q1 2016 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in Czech Republic, Q1 2016 (% of internet users in each group)

Demographic Profile of Mobile Phone Owners in the Czech Republic, Q1 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in the Czech Republic, Q1 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in the Czech Republic, Q1 2016 (% of population in each group)

Demographic Profile of Tablet Owners in the Czech Republic, Q1 2016 (% of population in each group)

Denmark

Media Penetration in Denmark, 2015 (% of population)

Demographic Profile of Media Users in Denmark, 2015 (% of population in each group)

Average Time Spent per Day with Media in Denmark, 2016 (average minutes per day)

Digital

Devices Used to Access the Internet in Denmark, 2015 (% of population)

Demographic Profile of Internet Users in Denmark, 2015 (% of population in each group)

Digital Activities in Denmark, 2015 (% of population)

Demographic Profile of Social Network Users in Denmark, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Denmark, 2015 (% of population in each group)

Demographic Profile of Feature Phone Owners in Denmark, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Denmark, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Denmark, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Denmark, 2015 (% of population in each group)

Estonia

Media Penetration in Estonia, 2016 (% of population)

Demographic Profile of TV Viewers in Estonia, June 2016 (% of population in each group)

Demographic Profile of Media Users in Estonia, 2016 (% of population in each group)

Time Spent with Media in Estonia, 2016 (minutes per day)

Digital

Internet User Penetration in Estonia, by Device, 2016 (% of population)

Demographic Profile of Internet Users in Estonia, 2016 (% of population in each group)

Digital Activities in Estonia, 2016 (% of population)

Demographic Profile of Social Media Users in Estonia, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Estonia, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Users in Estonia, 2016 (% of population in each group)

Demographic Profile of Smartphone Users in Estonia, 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Estonia, 2016 (% of population in each group)

Demographic Profile of Tablet Users in Estonia, 2016 (% of population in each group)

Finland

Media Penetration in Finland, 2015 (% of population)

Demographic Profile of Media Users in Finland, 2015 (% of population in each group)

Time Spent with Media in Finland, 2015 (minutes per day)

Digital

Demographic Profile of Internet Users in Finland, 2015 (% of population in each group)

Demographic Profile of Social Network Users in Finland, 2015 (% of population in each group)

Demographic Profile of YouTube Viewers in Finland, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Finland, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Finland, 2015 (% of population in each group)

Demographic Profile of Tablet Users in Finland, 2015 (% of population in each group)

France

Media Penetration in France, 2015 (% of population)

Demographic Profile of TV Viewers and Radio Listeners in France, 2015 (% of population in each group)

Demographic Profile of Magazine and Newspaper Readers in France, 2015 (% of population in each group)

Digital

Internet User Penetration in France, by Device, Q4 2015 (% of population)

Demographic Profile of Internet Users in France, Q4 2015 (% of population in each group)

Demographic Profile of Social Network Users in France, Q4 2015 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in France, Q4 2015 (% of internet users in each group)

Demographic Profile of Mobile Phone Users in France, Q4 2015 (% of population in each group)

Demographic Profile of Smartphone Users in France, Q4 2015 (% of internet users in each group)

Demographic Profile of Mobile Phone Internet Users in France, Q4 2015 (% of internet users in each group)

Demographic Profile of Tablet Internet Users in France, Q4 2015 (% of internet users in each group)

Germany

Media Penetration in Germany, 2015 (% of population)

Demographic Profile of Media Users in Germany, 2015 (% of population in each group)

Digital

Internet User Penetration in Germany, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Germany, 2015 (% of population in each group)

Digital Activities in Germany, 2015 (% of population)

Demographic Profile of Social Network Users in Germany, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Germany, 2015 (% of population in each group)

Demographic Profile of Feature Phone Users in Germany, 2015 (% of population in each group)

Demographic Profile of Smartphone Users in Germany, 2015 (% of population in each group)

Demographic Profile of Smartphone Internet Users in Germany, 2015 (% of population in each group)

Demographic Profile of Tablet Users in Germany, 2015 (% of population in each group)

Great Britain

Media Penetration in Great Britain, Q2 2016 (% of population)

Demographic Profile of Media Users in Great Britain, Q2 2016 (% of population in each group)

Time Spent with Media in Great Britain, Q2 2016 (mean hours per week)

Digital

Internet User Penetration in Great Britain, by Device, Q2 2016 (% of population)

Demographic Profile of Internet Users in Great Britain, Q2 2016 (% of population in each group)

Digital Activities in Great Britain, Q2 2016 (% of population)

Demographic Profile of Social Network Users in Great Britain, Q2 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Great Britain, Q2 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Great Britain, Q2 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Great Britain, Q2 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Great Britain, Q2 2016 (% of population in each group)

Demographic Profile of Tablet Internet Users in Great Britain, Q2 2016 (% of population in each group)

Greece

Media Penetration in Greece, April 2015-March 2016 (% of population)

Demographic Profile of Media Users in Greece, April 2015-March 2016 (% of population in each group)

Digital

Internet User Penetration in Greece, by Device, April 2015-March 2016 (% of population)

Demographic Profile of Internet Users in Greece, April 2015-March 2016 (% of population in each group)

Digital Activities in Greece, April 2015-March 2016 (% of population)

Demographic Profile of Social Network Users in Greece, April 2015-March 2016 (% of population in each group)

Demographic Profile of YouTube Viewers in Greece, April 2015-March 2016 (% of population in each group)

Demographic Profile of Mobile Device Owners in Greece, April 2015-March 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Greece, April 2015-March 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Greece, April 2015-March 2016 (% of mobile device owners in each group)

Demographic Profile of Tablet Owners in Greece, April 2015-March 2016 (% of population in each group)

Hungary

Media Penetration in Hungary, 2015 (% of population)

Demographic Profile of TV Viewers in Hungary, Jan-May 2016 (% of population in each group)

Demographic Profile of Media Users in Hungary, 2015 (% of population in each group)

Time Spent with Media in Hungary, 2015 (minutes per day)

Digital

Internet User Penetration in Hungary, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Hungary, 2015 (% of population in each group)

Demographic Profile of Social Network Users in Hungary, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Hungary, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Hungary, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Hungary, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Hungary, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Hungary, 2015 (% of population in each group)

Indonesia

Media Penetration in Indonesia, July 2015-June 2016 (% of population)

Demographic Profile of Media Users in Indonesia, July 2015-June 2016 (% of population in each group)

Time Spent with Media in Indonesia, July 2015-June 2016 (average minutes per week)

Digital

Devices Used to Access the Internet in Indonesia, July 2015-June 2016 (% of population)

Demographic Profile of Internet Users in Indonesia, July 2015-June 2016 (% of population in each group)

Digital Activities in Indonesia, July 2015-June 2016 (% of population)

Demographic Profile of Social Network Users in Indonesia, July 2015-June 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Indonesia, July 2015-June 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Indonesia, July 2015-June 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Indonesia, July 2015-June 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Indonesia, July 2015-June 2016 (% of population in each group)

Italy

Media Penetration in Italy, 2015 (% of population)

Demographic Profile of Media Users in Italy, 2015 (% of population in each group)

Digital

Internet User Penetration in Italy, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Italy, 2015 (% of population in each group)

Digital Activities in Italy, 2015 (% of population)

Demographic Profile of Social Network Users in Italy, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Italy, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Italy, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Italy, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Italy, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Italy, 2015 (% of population in each group)

Latvia

Media Penetration in Latvia, 2016 (% of population)

Demographic Profile of TV Viewers in Latvia, Jan-May 2016 (% of population in each group)

Demographic Profile of Magazine and Newspaper Readers in Latvia, 2016 (% of population in each group)

Digital

Devices Used to Access the Internet in Latvia, 2016 (% of population)

Demographic Profile of Internet Users in Latvia, 2016 (% of population in each group)

Digital Activities in Latvia, 2016 (% of population)

Demographic Profile of Social Network Users in Latvia, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Latvia, 2016 (% of population in each group)

Demographic Profile of Mobile Phone Users in Latvia, 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Latvia, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Latvia, 2016 (% of population in each group)

Lithuania

Media Penetration in Lithuania, Feb-April 2016 (% of population)

Demographic Profile of Media Users in Lithuania, Feb-April 2016 (% of population in each group)

Digital

Internet User Penetration in Lithuania, by Device, Feb-April 2016 (% of population)

Demographic Profile of Internet Users in Lithuania, Feb-April 2016 (% of population in each group)

Digital Activities in Lithuania, Feb-April 2016 (% of population)

Demographic Profile of Social Media Users in Lithuania, Feb-April 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Lithuania, Feb-April 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Lithuania, Feb-April 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Lithuania, Feb-April 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Lithuania, Feb-April 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Lithuania, Feb-April 2017 (% of population in each group)

Mexico

Media Penetration in Mexico, 2015 (% of population)

Demographic Profile of Media Users in Mexico, 2015 (% of population in each group)

Time Spent with Media in Mexico, 2015 (average minutes per day)

Digital

Internet User Penetration in Mexico, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Mexico, 2015 (% of population in each group)

Digital Activities in Mexico, 2015 (% of population)

Demographic Profile of Social Network Users in Mexico, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Mexico, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Mexico, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Mexico, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Mexico, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Mexico, 2015 (% of population in each group)

Netherlands

Media Penetration in the Netherlands, 2015 (% of population)

Demographic Profile of Media Users in the Netherlands, 2015 (% of population in each group)

Digital

Devices Used to Access the Internet in the Netherlands, 2015 (% of population)

Demographic Profile of Internet Users in the Netherlands, 2015 (% of population in each group)

Digital Activities in the Netherlands, 2015 (% of population)

Demographic Profile of Social Network Users in the Netherlands, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in the Netherlands, 2015 (% of population in each group)

Demographic Profile of Feature Phone Owners in the Netherlands, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in the Netherlands, 2015 (% of population in each group)

Demographic Profile of Smartphone Internet Users in the Netherlands, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in the Netherlands, 2015 (% of population in each group)

Norway

Media Penetration in Norway, 2015 (% of population)

Demographic Profile of Media Users in Norway, 2015 (% of population in each group)

Digital

Demographic Profile of Internet Users in Norway, 2015 (% of population in each group)

Digital Activities in Norway, 2015 (% of population)

Demographic Profile of Social Media Users in Norway, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Norway, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Norway, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Norway, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Norway, 2015 (% of population in each group)

Peru

Media Penetration in Peru, 2016 (% of population)

Demographic Profile of Media Users in Peru, 2016 (% of population in each group)

Time Spent with Media in Peru, 2016 (average minutes per day)

Digital

Devices Used to Access the Internet in Peru, 2016 (% of population)

Demographic Profile of Internet Users in Peru, 2016 (% of population in each group)

Digital Activities in Peru, 2016 (% of population)

Demographic Profile of Social Network Users in Peru, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Peru, 2016 (% of population in each group)

Demographic Profile of Feature Phone Owners in Peru, 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Peru, 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Peru, 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Peru, 2016 (% of population in each group)

Philippines

Media Penetration in the Philippines, Aug-Oct 2015 (% of population)

Demographic Profile of Media Users in the Philippines, Aug-Oct 2015 (% of population in each group)

Time Spent with Media in the Philippines, Aug-Oct 2015 (average hours per day)

Digital

Devices Used to Access the Internet in the Philippines, Aug-Oct 2015 (% of population)

Demographic Profile of Internet Users in the Philippines, Aug-Oct 2015 (% of population in each group)

Digital Activities in the Philippines, Aug-Oct 2015 (% of population)

Demographic Profile of Social Network Users in the Philippines, Aug-Oct 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in the Philippines, Aug-Oct 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in the Philippines, Aug-Oct 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in the Philippines, Aug-Oct 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in the Philippines, Aug-Oct 2015 (% of population in each group)

Demographic Profile of Tablet Owners in the Philippines, Aug-Oct 2015 (% of population in each group)

Poland

Media Penetration in Poland, Jan-March 2016 (% of population)

Demographic Profile of Media Users in Poland, Jan-March 2016 (% of population in each group)

Digital

Internet User Penetration in Poland, by Device, Jan-March 2016 (% of population)

Demographic Profile of Internet Users in Poland, Jan-March 2016 (% of population in each group)

Digital Activities in Poland, Jan-March 2016 (% of population)

Demographic Profile of Social Network Users in Poland, Jan-March 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Poland, Jan-March 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Poland, Jan-March 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Poland, Jan-March 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Poland, Jan-March 2016 (% of population in each group)

Portugal

Media Penetration in Portugal, Q1 2016 (% of population)

Demographic Profile of TV Viewers in Portugal, Q1 2016 (% of population in each group)

Demographic Profile of Internet Users, Radio Listeners, Magazine and Newspaper Readers in Portugal, Q1 2016 (% of population in each group)

Digital

Internet User Penetration in Portugal, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Portugal, 2015 (% of population in each group)

Digital Activities in Portugal, 2015 (% of population)

Demographic Profile of Social Network Users in Portugal, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Portugal, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Portugal, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Portugal, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Portugal, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Portugal, 2015 (% of population in each group)

Russia

Media Penetration in Russia, Q1 2016 (% of population)

Demographic Profile of Media Users in Russia, Q1 2016 (% of population in each group)

Time Spent with Media in Russia, Q1 2016 (minutes per day)

Digital

Internet User Penetration in Russia, by Device, Q1 2016 (% of population)

Demographic Profile of Internet Users in Russia, Q1 2016 (% of population in each group)

Digital Activities in Russia, Q1 2016 (% of internet users)

Demographic Profile of Social Network Users in Russia, Q1 2016 (% of internet users in each group)

Demographic Profile of Digital Video Viewers in Russia, Q1 2016 (% of internet users in each group)

Demographic Profile of Feature Phone Users in Russia, Q1 2016 (% of population in each group)

Demographic Profile of Smartphone Users in Russia, Q1 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Russia, Q1 2016 (% of population in each group)

Demographic Profile of Tablet Users in Russia, Q1 2016 (% of population in each group)

Singapore

Media Penetration in Singapore, 2015 (% of population)

Demographic Profile of Media Users in Singapore, 2015 (% of population in each group)

Time Spent with Media in Singapore, 2015 (average hours per day)

Digital

Devices Used to Access the Internet in Singapore, 2015 (% of population)

Demographic Profile of Internet Users in Singapore, 2015 (% of population in each group)

Digital Activities in Singapore, 2015 (% of population)

Demographic Profile of Social Network Users in Singapore, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Singapore, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Singapore, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Singapore, 2015 (% of population in each group)

Demographic Profile of Smartphone Internet Users in Singapore, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Singapore, 2015 (% of population in each group)

Slovakia

Media Penetration in Slovakia, Sep 2015-April 2016 (% of population)

Demographic Profile of Media Users in Slovakia, Sep 2015-April 2016 (% of population in each group)

Digital

Devices Used to Access the Internet in Slovakia, Sep 2015-April 2016 (% of population)

Demographic Profile of Internet Users in Slovakia, Sep 2015-April 2016 (% of population in each group)

Digital Activities in Slovakia, Sep 2015-April 2016 (% of population)

Demographic Profile of Social Media Users in Slovakia, Sep 2015-April 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Slovakia, Sep 2015-April 2016 (% of population in each group)

Demographic Profile of Mobile Device Owners in Slovakia, Sep 2015-April 2016 (% of population in each group)

Demographic Profile of Feature Phone Owners in Slovakia, Sep 2015-April 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Slovakia, Sep 2015-April 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Slovakia, Sep 2015-April 2016 (% of population in each group)

South Africa

Media Penetration in South Africa, 2015 (% of population)

Media Users in South Africa, by Age and Gender, 2015 (% of population in each group)

Digital

Internet User Penetration in South Africa, by Device, 2015 (% of population)

Internet Users in South Africa, by Age and Gender, 2015 (% of population in each group)

Digital Activities in South Africa, 2015 (% of population)

Social Network Users in South Africa, by Age and Gender, 2015 (% of population in each group)

Digital Video Viewers in South Africa, by Age and Gender, 2015 (% of population in each group)

Mobile Phone Users in South Africa, by Age and Gender, 2015 (% of population in each group)

Mobile Phone Internet Users in South Africa, by Age and Gender, 2015 (% of population in each group)

Tablet Users in South Africa, by Age and Gender, 2015 (% of population in each group)

South Korea

Media Penetration in South Korea, Feb-March 2016 (% of population)

Demographic Profile of Media Users in South Korea, Feb-March 2016 (% of population in each group)

Time Spent with Media in South Korea, Feb-March 2016 (minutes per day)

Digital

Devices Used to Access the Internet in South Korea, Feb-March 2016 (% of population)

Demographic Profile of Internet Users in South Korea, Feb-March 2016 (% of population in each group)

Digital Activities in South Korea, Feb-March 2016 (% of population)

Demographic Profile of Social Network Users in South Korea, Feb-March 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in South Korea, Feb-March 2016 (% of population in each group)

Demographic Profile of Smartphone Internet Users in South Korea, Feb-March 2016 (% of population in each group)

Demographic Profile of Tablet Internet Users in South Korea, Feb-March 2016 (% of population in each group)

Spain

Media Penetration in Spain, April 2015-March 2016 (% of population)

Demographic Profile of Media Users in Spain, April 2015-March 2016 (% of population in each group)

Digital

Internet User Penetration in Spain, by Device, April 2015-March 2016 (% of population)

Demographic Profile of Internet Users in Spain, April 2015-March 2016 (% of population in each group)

Digital Activities in Spain, April 2015-March 2016 (% of population)

Demographic Profile of Social Network Users in Spain, April 2015-March 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Spain, April 2015-March 2016 (% of population in each group)

Demographic Profile of Mobile Device Owners in Spain, April 2015-March 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Spain, April 2015-March 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Spain, April 2015-March 2016 (% of population in each group)

Sweden

Media Penetration in Sweden, Jan-April 2016 (% of population)

Demographic Profile of Media Users in Sweden, Jan-April 2016 (% of population in each group)

Time Spent with Media in Sweden, Jan-April 2016 (minutes per day)

Digital

Internet User Penetration in Sweden, by Device, Jan-April 2016 (% of population)

Demographic Profile of Internet Users in Sweden, Jan-April 2016 (% of population in each group)

Digital Activities in Sweden, Jan-April 2016 (% of population)

Demographic Profile of Social Network Users in Sweden, Jan-April 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Sweden, Jan-April 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Sweden, Jan-April 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Sweden, Jan-April 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Sweden, Jan-April 2016 (% of population in each group)

Demographic Profile of Tablet Owners in Sweden, Jan-April 2016 (% of population in each group)

Switzerland

Media Penetration in Switzerland, 2015 (% of population)

Demographic Profile of Media Users in Switzerland, 2015 (% of population in each group)

Digital

Demographic Profile of Internet Users in Switzerland, 2015 (% of population in each group)

Demographic Profile of Social Network Users in Switzerland, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Switzerland, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Switzerland, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Switzerland, 2015 (% of population in each group)

Demographic Profile of Tablet Users in Switzerland, 2015 (% of population in each group)

Thailand

Media Penetration in Thailand, 2015 (% of population)

Demographic Profile of Media Users in Thailand, 2015 (% of population in each group)

Digital

Demographic Profile of Internet Users in Thailand, 2015 (% of population in each group)

Digital Activities in Thailand, 2015 (% of population)

Demographic Profile of Social Network Users in Thailand, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Thailand, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Thailand, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Thailand, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Thailand, 2015 (% of population in each group)

Turkey

Media Penetration in Turkey, March 2015-Feb 2016 (% of population)

Demographic Profile of Media Users in Turkey, March 2015-Feb 2016 (% of population in each group)

Digital

Demographic Profile of Internet Users in Turkey, March 2015-Feb 2016 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Turkey, March 2015-Feb 2016 (% of population in each group)

Demographic Profile of Smartphone Owners in Turkey, March 2015-Feb 2016 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Turkey, March 2015-Feb 2016 (% of mobile phone owners in each group)

Demographic Profile of Tablet Owners in Turkey, March 2015-Feb 2016 (% of population in each group)

Ukraine

Media Penetration in Ukraine, 2016 (% of population)

Demographic Profile of TV Viewers in Ukraine, 2016 (% of population in each group)

Demographic Profile of Media Users in Ukraine, 2016 (% of population)

Time Spent with Media in Ukraine, 2016 (average minutes per day)

Digital

Internet User Penetration in Ukraine, by Device, 2016 (% of population)

Digital Activities in Ukraine, 2016 (% of population)

Demographic Profile of Internet Users in Ukraine, 2016 (% of population in each group)

Demographic Profile of Social Network Users in Ukraine, 2016 (% of population in each group)

Demographic Profile of Digital Video Viewers in Ukraine, 2016 (% of population in each group)

Demographic Profile of Mobile Device Users in Ukraine, 2016 (% of population in each group)

Demographic Profile of Smartphone Users in Ukraine, 2016 (% of population in each group)

Demographic Profile of Mobile Internet Users in Ukraine, 2016 (% of population in each group)

Demographic Profile of Tablet Users in Ukraine, 2016 (% of population in each group)

United States

US Media Penetration, Spring 2016 (% of population)

Demographic Profile of US Media Users, Spring 2016 (% of population in each group)

Digital

Devices Used to Access the Internet in the US, Spring 2016 (% of population)

Demographic Profile of US Internet Users, Spring 2016 (% of population in each group)

US Digital Activities, Spring 2016 (% of population)

Demographic Profile of US Social Media Users, Spring 2016 (% of population in each group)

Demographic Profile of US YouTube Viewers, Spring 2016 (% of population in each group)

Demographic Profile of US Mobile Phone Owners, Spring 2016 (% of population in each group)

Demographic Profile of US Smartphone Owners, Spring 2016 (% of population in each group)

Demographic Profile of US Mobile Phone Internet Users, Spring 2016 (% of population in each group)

Demographic Profile of US Tablet Owners, Spring 2016 (% of population in each group)

Venezuela

Media Penetration in Venezuela, 2015 (% of population)

Demographic Profile of Media Users in Venezuela, 2015 (% of population in each group)

Time Spent with Media in Venezuela, 2015 (average hours per day)

Digital

Internet User Penetration in Venezuela, by Device, 2015 (% of population)

Demographic Profile of Internet Users in Venezuela, 2015 (% of population in each group)

Digital Activities in Venezuela, 2015 (% of population)

Demographic Profile of Social Network Users in Venezuela, 2015 (% of population in each group)

Demographic Profile of Digital Video Viewers in Venezuela, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Owners in Venezuela, 2015 (% of population in each group)

Demographic Profile of Smartphone Owners in Venezuela, 2015 (% of population in each group)

Demographic Profile of Mobile Phone Internet Users in Venezuela, 2015 (% of population in each group)

Demographic Profile of Tablet Owners in Venezuela, 2015 (% of population in each group)