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The home furnishings category encompasses home decor and products like bedding, flatware and curtains, all of which are relatively inexpensive to ship, and larger products like furniture, mattresses and rugs, which often require delivery surcharges and which consumers prefer to see in person before buying. Showrooms and furniture galleries are still very much a part of this sector, as are glossy catalogs, which often influence online sales.
"Retail ecommerce sales of furniture and home furnishings grew 15.7% in 2015 to $26.92 billion, a rate slightly higher than the 15.0% average across all major retail ecommerce categories."
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US Furniture and Home Furnishings Retail Ecommerce Sales, 2015-2020 (billions, % change and % of total retail ecommerce sales)
US Furniture and Home Furnishings Store Retail Sales, 2005-2015 (billions and % of total retail sales*)
In-Store and Ecommerce Sales for Select US Furniture and Home Furnishings Retailers, 12 months ending Feb 27, 2016
Preferred Channel for Purchasing Select Product Categories According to US Internet Users, May 2016 (% of respondents in each group)
Product/Service Categories Purchased Digitally by US Digital Shoppers, Nov 2015 (% of respondents)
Sources Used by US Internet Users to Learn About Products Prior to Purchase, by Product Size/Cost, Aug 2015 (% of respondents)
US B2C Ecommerce Sales Share, by Device and Product Category, Q1 2016 (% of total)
Social Engagement Share for US Retail Brand Social Network Pages, by Industry and Site, Q1-Q3 2015 (% of total tracked by Shareablee)
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