19 charts are included in the full report:
Facing Up to Ad Blocking: How Publishers, Advertisers and Their Digital Media Partners Are Responding
Attitudes of Internet Users Worldwide Toward Advertising, Dec 2016 (% of respondents)
The Rise of Ad Blocking
US Ad Blocking User Penetration, 2014-2018 (% of internet users)
US Ad Blocking User Share, Desktop/Laptop vs. Smartphone, 2014-2018 (% of total)
US Ad Blocking User Penetration, by Age, 2014-2018 (% of internet users)
Marketing Professionals Worldwide Who Are Concerned About Select Digital Ad Issues, May 2016-March 2017 (% of respondents)
Primary Issue Facing Digital Advertising in 2017 According to US Digital Advertising Professionals (% of respondents)
Concerns with Digital Advertising According to US Media Planners, Aug 2016 (% of respondents)
Concerns About Digital Media Buying/Planning According to US Media Agency vs. Brand Marketing Executives, April 2016 (% of respondents)
What’s So Bad About Ads?
Attitudes of Internet Users Worldwide Toward Advertising, Dec 2016 (% of respondents)
Attitudes Toward Digital Ads Among Internet Users in Western Europe* and the US, June 2016 (% of respondents)
Reasons that Ad Blocking Users in the US and Western Europe* Use Ad Blockers, June 2016 (% of respondents)
Reasons that US Internet Users Block Digital Ads, Oct 2016 (% of respondents)
Primary Reason that US Millennial* Internet Users Use Desktop/Mobile Ad Blockers, July 2016 (% of respondents)
Effect of Ads on US Desktop Website Performance, May 2016
Reasons that US Internet Users Use Ad Blockers, Q3 2016 (% of respondents)
How Publishers Are Responding
US Ad Blocking Users Who Leave Websites When Faced with an Ad Block Wall*, by Age, Nov 2016 (% of respondents in each group)
Factors that Would Influence Internet Users in the US and Western Europe* to Turn Off Their Ad Blocker Permanently, by Age, June 2016 (% of respondents in each group)
Other Solutions
US Agency Executives Who Believe Virtual & Augmented Reality Ads* Can Prevent Ad Blocking, Feb 2017 (% of respondents)
The Future of the Ad-Blocked Web
US Internet Users Who Use Ad Blockers, June 2016 (% of respondents)