16 charts are included in the full report:
Facebook Advertising 2017: Five Factors that Could Rein in Future Growth
Net US Digital Display Ad Revenues for Facebook, Google and Snapchat, 2017 (billions)
After Five Years of Rapid Growth, a Slowdown Ahead
Net Digital Ad Revenues Worldwide, by Company, 2016-2019 (billions)
Net Display Ad Revenues Worldwide, by Company, 2016-2019 (billions)
Net US Digital Display Ad Revenues, by Company, 2016-2019 (billions, % change and % of total)
Expected Change in Social Ad Spending According to Advertising Professionals Worldwide, by Platform, Dec 2016 (% of respondents)
Net Digital Ad Revenue Growth Worldwide, by Company, 2016-2019 (% change)
User Fatigue and Changing Mood in an Era of Fake News
Facebook Users Worldwide, 2015-2020 (billions and % change)
US Social Media Users Who Are Using Select Social Media Platforms More/Less than 6 Months Ago, April 2017 (% of respondents)
A Few Signs of Slippage
US Usage Metrics for Facebook vs. Instagram, July 2015-Jan 2017 (% of respondents)
US Facebook Users Who Use Facebook Less Often, by Age, 2006-2017 (% of respondents in each group)
Change/Expected Change in Time Spent Using Facebook over the Past Year vs. Next Year According to US Facebook Users, by Age, Nov 2016 (% of respondents in each group)
The Fake News Effect
Importance of Digital News/Current Event Sources According to US Internet Users, Dec 2016 (% of respondents)
Video Advertising Formats Haven’t Jelled
Digital Video Ad Spending Share According to US Senior Ad Buyers, by Platform, 2016-2018 (% of total)
Difference Between Facebook and YouTube Video Ad ROI According to US Ad/Marketing Professionals, Sep 2015-Feb 2017 (% of respondents)
Glitches in the Walled Garden
Reasons that US Agency/Marketing Professionals Are Secure in Their Facebook Ad Spending Despite Recent Audience Tracking Errors, Dec 2016 (% of respondents)
Brand Safety Worries
Concerns with Digital Advertising According to US Media Planners, Aug 2016 (% of respondents)