22 charts are included in the full report:
Email Marketing Benchmarks 2017: Metrics Steady as Data Creates Better Context and Relevance
Share of Total Revenues Attributed to Email Marketing According to US Marketing Executives, Q2 2016 & Q2 2017 (% of total)
Email Is Still King
US Marketers Who Use Email Marketing, by Industry, May 2017 (% of respondents)
Leading Marketing Goals for 2017 According to Email Marketers in North America (% of respondents)
Total Emails Sent and Received Daily Worldwide, 2017-2021 (billions and % change)
Marketing Tactics that Provide Strong* ROI According to In-House Marketers Worldwide, 2008, 2016 & 2017 (% of respondents)
The Email Audience
US Email Users and Penetration, 2017-2021 (millions and % of population)
Daily Time Spent Checking Work vs. Personal Email According to US Business Professionals, Aug 2016 (hours)
US Digital Buyers' Preferred Channel for Receiving Brand Communications, by Generation, July 2016 (% of respondents)
Factors that US Internet Users Consider Important When Deciding Whether to Purchase from a Brand's Marketing Email, March 2017 (% of respondents)
Email Marketing Performance Benchmarks
Email Marketing Performance Benchmarks in North America: Nonbounce, Open Rate and CTR, Q1 2015-Q1 2017 (among campaigns analyzed by Epsilon)
Email Marketing Benchmarks in North America, Q1 2016 & Q1 2017 (among campaigns analyzed by Cheetah Digital)
US Email Marketing Benchmarks: Click-to-Open and Open Rate, Q1 2015-Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
An Industry Breakdown
Email Marketing Performance Benchmarks in North America, by Industry, Q1 2017 (among campaigns analyzed by Epsilon)
US Email Marketing Benchmarks: Click-to-Open, Open and Unique Click Rate, by Industry, Q1 2017 (among campaigns analyzed by Yes Lifecycle Marketing)
Email Marketing Benchmarks Worldwide, by Industry, Feb 1, 2017 (among emails sent via MailChimp)
Keeping People Engaged Through Optimized, Relevant Emails
Ways in Which Email Marketers Worldwide Test and Optimize Their Email Communications, Feb 2017 (% of respondents)
List Health Practices to Maintain an Engaged Audience
Methods Used by US Email Marketers to Build Email Subscriber Lists, July 2016 (% of respondents)
US Email Marketing Benchmarks: Open Rate, Clickthrough Rate, Conversion Rate, Acquisition Cost and ROI, by List Type, May 2017
Using Data to Get Context Right
Data Sources Used by Client-Side Marketers Worldwide* to Understand the Customer Journey, Nov 2016 (% of respondents)
Extent to Which Aspects of Their Sales/Marketing/Services Applications Are Integrated with Email Systems According to Marketing Decision-Makers in North America, March 2017 (% of respondents)
US Personalized vs. Traditional Email Marketing Performance Metrics, April 2017 (among campaigns analyzed by The Relevancy Group and OneSpot)
Emerging Technologies Enable Relevancy and Engagement
Personalization Tactics that Effectively Drive Relevancy According to US Marketing Executives, April 2017 (% of respondents)