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Shifts in how retailers and consumer packaged goods (CPG) brands think about ecommerce, combined with an accelerating acceptance among consumers for buying food digitally, have boosted online sales of groceries. Retailers and brands are taking note of these changing consumer behaviors and offering more digital options for grocery shopping and delivery, which will continue to drive the trend upward in 2017 and beyond.
"Digital grocery sales are expected to hit $71 billion in 2017, a 34% increase from 2016."
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US Digital Grocery Sales, 2013-2022 (billions)
US Internet Users Who Are Likely to Purchase Groceries Digitally, 2015, 2016 & 2017 (% of respondents)
Timeframe in Which US Digital Grocery Buyers Last Purchased Groceries Digitally, Nov 2016 (% of respondents)
US Retail Ecommerce Sales Share, by Category, 2017 (% of total retail sales)
US Internet Users Who Have Access to Grocery Retailers that Offer Digital Grocery Services*, Fall 2015 & Fall 2016 (% of respondents)
Frequency with Which US Grocery Buyers Purchase Groceries Digitally*, by Demographic, Dec 2016 (% of respondents in each group)
US Internet Users Who Currently Purchase Groceries Digitally vs. Those Who Are Likely to Purchase Groceries Digitally, by Age, Jan-Dec 2016 (% of respondents in each group)
US Grocery Buyers Who Purchase Groceries Digitally, by Percent of Groceries Purchased Digitally, May 2016 (% of respondents)
Sites Used by US Digital Grocery Shoppers to Purchase Groceries Digitally, Jan-Dec 2016 (% of respondents)
Current vs. Expected Use of Targeting/Personalization for Digital Outreach According to US Grocery Retailers, Dec 2016 (% of respondents)
Allocation of Ad/Marketing Budget According to US Grocery Retailers, by Channel, 2015 & 2016 (% of total)
Primary Device Used by US Digital Buyers to Make Digital Purchases, Jan 2017 (% of respondents)
Usage of Select Digital Technologies According to US Grocery Retailers, Dec 2016 (% of respondents)
Current Strategic Priorities for Their Organization According to Retail Executives Worldwide*, Dec 2016 (% of respondents)
Actions that Will Affect Their Organization's Profitability According to Retail Executives Worldwide*, Dec 2016 (% of respondents)
Most Important Factor in Building Brand Loyalty According to US Senior Marketers, Nov 2016 (% of respondents)
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How Walmart Addresses Customers’ Concerns with Online Grocery Shopping
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