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Published: January 25, 2018
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eMarketer estimates retail ecommerce sales in Canada climbed nearly 30% in 2017. Stronger domestic options for online shopping and greater commitments by multinationals to improve ecommerce in Canada are driving this growth. In particular, grocery is rapidly evolving into a true omnichannel sector after years of mixed interest from consumers and merchants.
"Retail ecommerce sales in Canada will reach CA$56.96 billion ($42.99 billion) in 2018, a 26.3% jump from 2017, and account for 9.0% of total retail sales."
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Retail Ecommerce Sales in Canada, 2017-2021 (billions of C$ and % of total retail sales)
Share of Retail Ecommerce Sales in Canada from Canada-Based Digital Retailers, 2016 & 2017 (% of total)
The Digital Buyer
Frequency with Which Internet Users in Canada Purchase Products Digitally, by Age, Oct 2017 (% of respondents)
Primary Way in Which Internet Users in Canada Research and Purchase Products, Oct 2017 (% of respondents)
Retail Mcommerce Sales in Canada, 2017-2021 (billions of C$ and % of total retail ecommerce sales)
Digital Buyers in Canada Who Have Made a Purchase via Mobile Phone, 2014-2017 (% of respondents)
Internet Users Worldwide Who Webroom* vs. Showroom** via Mobile Device, by Country/Region, June 2017 (% of respondents)
Technologies/Tactics that Would Drive In-Store Sales According to Retailers in Canada, Spring 2017 (% of respondents)
Usage of Buy Online, Pick Up In-Store Services for Groceries Among Internet Users in North America, by Country, June 2017 (% of respondents)
Product Categories that Internet Users in Canada Prefer to Purchase In-Store vs. Digitally, Oct 2017 (% of respondents)
Technology Investment Priorities Among Grocery Executives in North America, Sep 2017 (% of respondents)
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