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Published: February 13, 2017
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Ecommerce in Canada has been slower to develop than in the UK, the US and other countries because of unique challenges serving the market. But a major disruption is now underway as competition from Amazon and other international players has raised the stakes. More significant, however, is the role played by growing consumer demand.
"Retail ecommerce sales in Canada continue to climb, both in real terms and as a proportion of total retail. By 2020, retail ecommerce sales will total CA$55.78 billion ($42.09 billion)."
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Retail Ecommerce Sales in Canada, 2015-2020 (billions of C$, % change and % of total retail sales)
Retail Sales in Canada, by Industry, 2011-2015 (billions of C$)
Retail Ecommerce Sales in North America, by Country, 2015-2020
Top 25 Countries, Ranked by Retail Ecommerce Sales, 2015-2020 (billions)
Digital Shoppers* and Buyers** in Canada, 2015-2020
Reasons that Internet Users in Canada Purchase In-Store vs. Digitally, Feb 2016 (% of respondents)
They Rely on Online Shopping During the Holidays
Retail Ecommerce Holiday* Spending in Select Countries, 2016 (billions)
Primary Channel Where Internet Users in Canada Plan to Shop for Holiday Gifts, 2015 & 2016 (% of respondents)
Media that Holiday Shoppers in Canada Plan to Use for Black Friday/Cyber Monday Shopping Information, Sep 2016 (% of respondents)
Channels/Locations Where Internet Users in Canada Research/Purchase Black Friday Sales, 2013-2016 (% of respondents)
They Shop Cross-Border, Especially from the US
Digital Buyers in Canada and the US Who Make Domestic vs. Cross-Border Digital Purchases, Oct 2016 (% of respondents)
They Are Finding Domestic Purchasing More Attractive
Reasons that Digital Shoppers in Canada Plan to Purchase Holiday Gifts from Digital Retailers in Canada*, Oct 2016 (% of respondents)
They Are Making More Purchases on Mobile
Retail Mcommerce Sales in Canada, 2015-2020 (billions of C$, % change and % of total retail ecommerce sales)
Mobile Share of Monthly Purchases According to Mobile Buyers in Canada and the US, Aug 2016 (% of total)
Cyber Weekend* Ecommerce Metrics in Canada, by Device/OS, Nov 2016
Mobile Shopping Services/Features that Internet Users in Canada Use/Would Be Interested in Using, 2015 & 2016 (% of respondents)
They Rely on Social to Learn About Products, Not to Buy
Leading Commerce Channels According to Retailers Worldwide*, June 2016 (% of respondents)
Digital Shoppers in Canada Who Have Shopped Directly via Buy Buttons or Brand Ads on Social Media, by Demographic, Oct 2016 (% of respondents in each group)
Reasons that Digital Shoppers in Canada Would Consider Purchasing an Item Directly via Buy Buttons or Brand Ads on Social Media, Oct 2016 (% of respondents)
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