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Published: November 18, 2016
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Multichannel drugstores haven’t seen as much ecommerce traction as other sectors. Specialty retailers focusing on beauty products have been more successful, helping overcome many of the barriers digital shoppers once had to buying cosmetics without being able to try them first.
"Retail ecommerce sales of health and personal care products are forecast to reach $28.56 billion in 2016 and make up 7.2% of total US retail ecommerce sales."
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US Health and Personal Care Retail Ecommerce Sales, 2015-2020 (billions, % change and % of total retail ecommerce sales)
US Health and Personal Care Store Retail Sales, 2005-2015 (billions and % of total retail sales*)
Top 10 Beauty Websites Among US Internet Users, Ranked by Market Share of Visits, June 2016
US Internet Users Who Prefer to Purchase Products In-Store vs. Digitally, by Category, Aug 2016 (% of respondents)
US Digital Shoppers Who Have Purchased Personal Care/Beauty Products Digitally, by Category, May 2016 (% of respondents)
Retail Technologies that Would Improve the Shopping Experience According to US Smartphone Users, by Product Category/Retailer Type, Nov 2015 (% of respondents)
Top 7 Retailer Apps Used by US Smartphone Users for In-Store Savings, Sep 2016 (% of respondents)
Leading Investment Areas for Loyalty Programs According to US Retail Loyalty Professionals, by Category, March 2016 (% of respondents)
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