Plans & Pricing
Does My Company Subscribe?
Published: April 13, 2016
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Sorting through the myriad options for advertising opportunities can seem overwhelming. As brands shift budgets from linear TV to digital video, they are faced with decisions about what platforms work best, what publishers to partner with and how to assess campaign success in a fragmented, evolving media landscape.
"US digital video ad spending is growing faster than spending on all other formats in both mobile and desktop."
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US Digital Video Ad Spending, by Device, 2014-2020 (billions and % change)
Level of Understanding of the Digital NewFronts Among US Buy-Side Professionals, by Industry, April 2015 (% of respondents)
US TV* vs. Digital Ad Spending as a Percent of Total Media Ad Spending, 2014-2020
Attitudes Toward Original Digital Video (ODV) Programming/Content* Among US Buy-Side Professionals, April 2015 (% of respondents)
Weekly Time Spent with Select Media/Devices Among US Consumers, by Age, Q4 2015 (hrs:mins)
US Digital Video Viewer Share, by Age, 2014-2020 (% of total)
Expected Change in Consumer Time Spent Viewing Video According to US Advertising Professionals, by Type, Feb 2016 (% of respondents)
Determining Budget Benchmarks
US Digital Ad Spending Growth, by Device and Format, 2015-2020 (% change)
US Digital Video Ad Spending Share, by Device, 2014-2020 (% of total media ad spending)
Ways in Which US Buy-Side Professionals Will Fund Increased Digital Video Ad Spending, by Industry, April 2015 (% of respondents)
Obstacles to Spending More on Original Digital Video (ODV) Advertising* According to US Marketers vs. Agency Professionals, April 2015 (% of respondents)
How Should I Measure the Effectiveness of Digital Video Advertising?
Level of Confidence in ROI for Recent Digital Video Ad Purchases Among US Ad Agency Professionals, July 2015 (% of respondents)
Change in Use of Measurement Providers According to US Advertisers/Agencies vs. Media Companies/Publishers, Feb 2016 (% of respondents)
What Media Platforms and Channels Do I Need to Be On? What Publishers Should I Partner With?
Digital Video Ad Spending Share According to US Senior Ad Buyers, by Platform, 2015-2017 (% of total)
Should I Try Branded Content?
Challenges of Investing in Branded Video According to US Ad Buyers, Agencies vs. Brands, Aug 2015 (% of respondents)
Top 5 Industries, Ranked by Number of Branded Video Ad Views Worldwide, Dec 2015 (millions)
On What Devices Should I Be Focusing My Efforts?
Average Time Spent per Day with Digital Video by US Adults, by Device, 2015 (hrs:mins)
US Digital Video Viewers, by Device, 2014-2020 (millions, % change and % of total digital video viewers)
US Connected TV Users, 2014-2019 (millions and % change)
Change in 2015 Digital Video Ad Spending According to US Agency vs. Brand Professionals, by Device/Platform (% of respondents)
US Digital Video Ad Impression Share, by Device and Industry, Q3-Q4 2015 (% of total served by Tremor Video)
Video Ad Spending Share According to US Senior Ad Buyers, by Platform, 2015 & 2016 (% of total)
US Primetime TV Upfront Ad Sales, Cable vs. Network TV, 2011-2016 (billions)
Primary Platform Used by US Senior Ad Buyers to Launch New Video Campaigns, Dec 2015 (% of respondents)
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