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Published: February 22, 2018
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The US digital video advertising industry’s growth is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period. It is also gaining in complexity. Each year brings new formats, devices, platforms, ways of transacting video ads and, accordingly, new best practices.
"US digital video ad spending will grow at double-digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending."
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US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
US Programmatic Digital Video Ad Spending, 2015-2019 (billions, % change and % of total digital video ad spending)
US Connected TV Users and Penetration, 2016-2021 (millions, % of population and % of internet users)
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