Plans & Pricing
Does My Company Subscribe?
Published: February 22, 2018
Jump to: Executive Summary | Table of Contents | List of Charts
FREE for eMarketer PRO clients
The US digital video advertising industry’s growth is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period. It is also gaining in complexity. Each year brings new formats, devices, platforms, ways of transacting video ads and, accordingly, new best practices.
"US digital video ad spending will grow at double-digit annual rates through at least 2021, reaching $22.18 billion by that time, or 17.2% of all digital ad spending."
This content is available to eMarketer PRO customers only. Request a live demo of PRO today to see what you can gain with access.
US Digital Video Ad Spending, 2017-2021 (billions, % change and % of total digital ad spending)
US Programmatic Digital Video Ad Spending, 2015-2019 (billions, % change and % of total digital video ad spending)
US Connected TV Users and Penetration, 2016-2021 (millions, % of population and % of internet users)
We will email you a link to download the report PDF