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Published: January 12, 2017
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US digital video ad spending topped $10 billion in 2016 and is on track to approach $18 billion by 2020. This sustained growth makes video one of the brightest spots in the digital advertising market, but has also created several difficult problems that industry practitioners are working to solve: ad blocking, fraud, a profusion of low-quality inventory and increasingly ineffective use of TV-style advertising on digital platforms.
"Led by especially strong momentum in mobile video, US digital video ad spending will grow at double-digit rates every year through 2020, culminating a total of $17.95 billion at that time."
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US Digital Video Ad Spending, by Device, 2015-2020 (billions and % change)
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