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For several years, business leaders have been abuzz about digital transformation. But as much as the phrase gets thrown around, many executives and other employees may still lack an understanding of what it means to digitally transform their company—and what that transformation will require.
"When asked about their attitude toward innovation and disruptive growth, 77% of CMOs worldwide surveyed by Accenture in March 2016 agreed that marketing has a critical role to play."
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Primary Way in Which Their Company Defines Digital According to Business and IT Executives Worldwide, Nov 2016 (% of respondents)
Establishing Clear Priorities
Factors that Have the Greatest Influence on Priorities for Digital Transformation in 2016 According to Executives Worldwide (% of respondents)
‘You Have to Evolve’
Effect of Digital Disruption on Their Industry According to Executives Worldwide, Dec 2016 (% of respondents)
Executives Worldwide Who Believe They Are Prepared to Meet Digitally Disruptive Competition, Dec 2016 (% of respondents)
Reasons that Digital Startups* Pose a Threat to Their Business According to Business Leaders Worldwide, March 2016 (% of respondents)
Actions that Their Company Is Taking to Counter the Threat from Digital Startups* According to Business Leaders Worldwide, March 2016 (% of respondents)
Attitudes Toward Their CEO's Role in Organizational Transformation According to Business Professionals Worldwide, June 2016 (% of respondents)
Roles at Their Company that Have Been Visibly Engaged* in Their Most Recent Organizational Transformation According to Business Professionals Worldwide, June 2016 (% of respondents)
C-Level Executives Most Responsible for Driving Disruptive Growth* at Their Company According to CEOs Worldwide, March 2016 (% of respondents)
Implementation of Digital Transformation Strategy Among Retail Executives Worldwide*, Dec 2016 (% of respondents)
Metrics that US Digital Decision-Makers Would Use to Determine Whether Their Digital Transformation Efforts Have Been Successful, March 2016 (% of respondents)
Ways in Which Business Leaders Worldwide Measure the Progress and Performance of Their Company's Digital Transformation Efforts, March 2016 (% of respondents)
Chili’s on Personalization Technology: Before Innovation Comes Integration
CMO One-to-One: GE Takes Cues from Startup Culture for Its Digital Transformation
Data Analytics and Personalization Enable Dun & Bradstreet’s Account-Based Approach to B2B Marketing
Why Digital Is Not a Threat to the USPS
Microsoft’s Four Pillars of Digital Transformation
At Dell, the Goal of Three-Year Digital Transformation Effort Is Scalable, One-to-One Personalization
For Marketers, Digital Transformation Isn’t About Chasing the Next Channel
Marriot’s Take on Digital Marketing: Always Look Ahead
For Kimberly-Clark, Ecommerce Is an Untamed Beast
L’Oréal on Playing the Long Game
CMO One-to-One: Chobani’s Culture—Creative and Agile
Digital Transformation Requires a Clear Vision and Focus on the Customer
Hilton Embraces a ‘Millennial Mindset’ to Meet Customer Expectations