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Published: May 11, 2017
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For several years, business leaders have been abuzz about digital transformation. But as much as the phrase gets thrown around, many executives and other employees may still lack an understanding of what it means to digitally transform their company—and what that transformation will require.
"When asked about their attitude toward innovation and disruptive growth, 77% of CMOs worldwide surveyed by Accenture in March 2016 agreed that marketing has a critical role to play."
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Primary Way in Which Their Company Defines Digital According to Business and IT Executives Worldwide, Nov 2016 (% of respondents)
Establishing Clear Priorities
Factors that Have the Greatest Influence on Priorities for Digital Transformation in 2016 According to Executives Worldwide (% of respondents)
‘You Have to Evolve’
Effect of Digital Disruption on Their Industry According to Executives Worldwide, Dec 2016 (% of respondents)
Executives Worldwide Who Believe They Are Prepared to Meet Digitally Disruptive Competition, Dec 2016 (% of respondents)
Reasons that Digital Startups* Pose a Threat to Their Business According to Business Leaders Worldwide, March 2016 (% of respondents)
Actions that Their Company Is Taking to Counter the Threat from Digital Startups* According to Business Leaders Worldwide, March 2016 (% of respondents)
Attitudes Toward Their CEO's Role in Organizational Transformation According to Business Professionals Worldwide, June 2016 (% of respondents)
Roles at Their Company that Have Been Visibly Engaged* in Their Most Recent Organizational Transformation According to Business Professionals Worldwide, June 2016 (% of respondents)
C-Level Executives Most Responsible for Driving Disruptive Growth* at Their Company According to CEOs Worldwide, March 2016 (% of respondents)
Implementation of Digital Transformation Strategy Among Retail Executives Worldwide*, Dec 2016 (% of respondents)
Metrics that US Digital Decision-Makers Would Use to Determine Whether Their Digital Transformation Efforts Have Been Successful, March 2016 (% of respondents)
Ways in Which Business Leaders Worldwide Measure the Progress and Performance of Their Company's Digital Transformation Efforts, March 2016 (% of respondents)
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