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Published: January 18, 2018
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Rapid advances in digital technology and data collection have led to an impressive rise in data-driven marketing. While these digital tools can greatly improve campaign performance, they can also lead to data security, privacy and ethics concerns. In today’s hack-prone environment, marketers must ensure that they are protecting their systems, their data, their customers and their reputation from potential disaster.
"In a March 2017 survey, IT professionals worldwide attributed 45% of security incidents in the preceding 12 months to marketing, and were significantly more concerned than their marketer counterparts that marketing would expose their organization to cyber risk."
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Level of Concern About Marketing Exposing Their Organization to Cyber Risk According to IT vs. Marketing Professionals Worldwide, March 2017 (% of respondents)
Level of Confidence that Cybersecurity Professionals Worldwide* Have in Their Organization's Insider Threat vs. Overall Security Posture, July 2017 (% of respondents)
Types of Cyberthreats
Level of Risk of Select Threats to Security and System Availability According to IT Professionals Worldwide, April 2017 (% of respondents)
Cyberthreats that Concern Cybersecurity Professionals Worldwide* the Most, July 2017 (% of respondents)
Easiest/Fastest Entry Point to Access Sensitive Data According to Hackers Worldwide, July 2017 (% of respondents)
US Senior Marketers Who See Dollars from Traditional IT Budget Reallocated to Ad/Marketing Budget due to Digital, Oct 2017 (% of respondents)
More Data = More Risk
Number of Security Incidents* that Have Put Their Organization at Risk According to US IT Security Professionals, May 2017 (% of respondents)
Technology that Poses the Greatest Risk to Cybersecurity According to IT Professionals in Select Countries, Jan 2017 (% of respondents)
The Need for Speed
Reasons that Mobile vs. Internet of Things (IoT) Apps Contain Vulnerable Code* According to IT Professionals in North America, Dec 2016 (% of respondents)
The Dangers of Shadow IT
Level of Visibility that Their Organization Has on User Activity/IT Changes in Select Systems According to IT Professionals Worldwide, April 2017 (% of respondents)
Frequency with Which IT and Marketing Collaborate According to IT vs. Marketing Professionals Worldwide, March 2017 (% of respondents)
Business Decision-Makers Worldwide Who Are Confident that Their Organization Knows Where Corporate Data Is Physically Stored, May 2017 (% of respondents)
IT vs. Marketing Professionals Worldwide Whose Company Is Ready to Handle a Security Incident, by Tactic, March 2017 (% of respondents)
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