17 charts are included in the full report:
Digital Marketing Trends in Canada: Three Obstacles and Three Opportunities for 2017
Most Important Technologies for Achieving Value from Future Data Use According to Marketing/Media Executives in North America, Aug 2016 (% of respondents)
The Obstacles
Senior Marketers Worldwide Who Use Attribution to Measure Marketing Effectiveness, March 2016 (% of respondents)
Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)
Most Significant Marketing Data Management Goals vs. Challenges According to Senior-Level Marketers Worldwide, April 2016 (% of respondents)
Cleaning Up Digital Display
Digital Ad Spending Share in Canada, by Format, 2014-2020 (% of total)
Ad Blocking Users in Canada, by Device, March 2016 (% of respondents)
Usage and Awareness of Ad Blocking Among Internet Users in Canada, March 2016 (% of respondents)
Reorganizing Marketing Around Digital
Digital* vs. Total Media** Ad Spending in Canada, 2015-2020 (billions of C$ and % of total)
Strategic Priorities According to CEOs in Canada, April 2016 (% of respondents)
The Opportunities
New/Emerging Technologies with the Most Potential to Affect the Customer Experience According to Senior Marketers Worldwide, April 2016 (% of respondents)
Ways in Which Their Company Uses Data and Analytics According to CEOs in Canada, April 2016 (% of respondents)
Most Important Technologies for Achieving Value from Future Data Use According to Marketing/Media Executives in North America, Aug 2016 (% of respondents)
Level of Confidence that Their Current Marketing Technologies Can Support Optimal Use of Audience Data According to Marketing/Media Executives in North America, Aug 2016 (% of respondents)
Location-Based Marketing Topics that Will Be of Interest to Marketing Executives in Canada in 2016 (% of respondents)
Brand Publishing
Digital Marketing Activities that Will Be Most Important in 2016 According to Marketers in Canada (% of respondents)
Top 10 Brands in Canada, Ranked by Video Views, Q3 2016 (millions)
AR and VR: Making the Medium the Message
Virtual Reality Device Shipments Worldwide, by Buyer Type, 2016-2020 (millions)