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Published: December 01, 2016
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eMarketer asked senior marketers in Canada about their most pressing challenges and biggest opportunities for 2017. After combining this input with available research on these topics, three obstacles and three opportunities emerged as the most important.
"Almost half (49.3%) of marketers in North America believe that predictive analytics and modeling is an important technology for extracting value from consumer data."
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Most Important Technologies for Achieving Value from Future Data Use According to Marketing/Media Executives in North America, Aug 2016 (% of respondents)
Senior Marketers Worldwide Who Use Attribution to Measure Marketing Effectiveness, March 2016 (% of respondents)
Consumer-Related Capabilities at Their Company According to Marketers in North America, March 2016 (% of respondents)
Most Significant Marketing Data Management Goals vs. Challenges According to Senior-Level Marketers Worldwide, April 2016 (% of respondents)
Cleaning Up Digital Display
Digital Ad Spending Share in Canada, by Format, 2014-2020 (% of total)
Ad Blocking Users in Canada, by Device, March 2016 (% of respondents)
Usage and Awareness of Ad Blocking Among Internet Users in Canada, March 2016 (% of respondents)
Reorganizing Marketing Around Digital
Digital* vs. Total Media** Ad Spending in Canada, 2015-2020 (billions of C$ and % of total)
Strategic Priorities According to CEOs in Canada, April 2016 (% of respondents)
New/Emerging Technologies with the Most Potential to Affect the Customer Experience According to Senior Marketers Worldwide, April 2016 (% of respondents)
Ways in Which Their Company Uses Data and Analytics According to CEOs in Canada, April 2016 (% of respondents)
Level of Confidence that Their Current Marketing Technologies Can Support Optimal Use of Audience Data According to Marketing/Media Executives in North America, Aug 2016 (% of respondents)
Location-Based Marketing Topics that Will Be of Interest to Marketing Executives in Canada in 2016 (% of respondents)
Digital Marketing Activities that Will Be Most Important in 2016 According to Marketers in Canada (% of respondents)
Top 10 Brands in Canada, Ranked by Video Views, Q3 2016 (millions)
AR and VR: Making the Medium the Message
Virtual Reality Device Shipments Worldwide, by Buyer Type, 2016-2020 (millions)
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