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Published: October 18, 2017
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Advertisers in the automotive, consumer packaged goods (CPG), financial services, retail and travel industries are among the largest spenders in overall advertising in France, Europe’s third largest digital ad spending market.
"Overall, digital ad spending in France will rise from $3.10 billion (€2.80 billion) in 2017 to $3.78 billion (€3.42 billion) in 2021, when it will account for 32.0% of total media spend."
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Digital Ad Spending in France, 2017-2021 (billions, % change and % of total media ad spending)
Digital Ad Spending in Select Countries in Western Europe, 2017 (billions)
Total Media Ad Spending in France, by Media, 2017-2021 (billions)
Average Time Spent per Day with Major Media by Adults in France, 2017 (hrs:mins)
Share of Average Time Spent per Day with Select Media by Adults in France vs. Ad Spending Share in France, 2015-2017 (% of total)
Top 10 Advertisers in France, Ranked by Total Media Ad Spending, 2016 (millions of € and % change)
Digital Video Ad Benchmarks in France: Impression Share, by Industry, Q2 2016 (% of total impressions served by Videology)
Top 10 Food Industry Advertisers in France, Ranked by Total Media Ad Spending, 2016 (millions of € and % change)
Mobile Trends and Outlook
Mcommerce Transaction Share Among Digital Retailers in France, by Segment, Q2 2016 (% of total ecommerce transactions)
Products Purchased via Smartphone by Smartphone Users in France, Q3 2016 (% of respondents)
Digital Ad Benchmarks in France: On-Target Rate, by Industry and Device, 2013-2016 (% of impressions measured by Nielsen)
Digital Banking Users and Penetration in France, 2016-2021 (millions and % of internet users)
Channels Used by Internet Users in France for Select Types of Banking Transactions, June 2016 (% of respondents)
Digital Buyers and Penetration in France, 2016-2021 (millions, % of internet users and % of population)
Top 5 Retail Ecommerce Sites in France, Ranked by Total Media Ad Spending, 2016 (millions of € and % change)
Top 10 Tourism Industry Advertisers in France, Ranked by Total Media Ad Spending, 2016 (millions of € and % change)
Ways in Which Public vs. Private Sector Tourism Decision-Makers in France Plan to Improve Customer Acquisition and Marketing Performance, April 2017 (% of respondents)
Digital Sources Used by Travelers in France, Germany and the UK to Book Their Most Recent Trip, April 2017 (% of respondents)
Travelers in France, Germany and the UK Who Use a Smartphone vs. Desktop/Laptop During Their Travel Path to Purchase, April 2017 (% of respondents)
Social Media Usage at Their Company According to Private Sector Tourism Decision-Makers in France, by Platform, April 2017 (% of respondents)
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